Exclusive: Inside Warner/Chappell’s Revival

Phil May
When Cameron Strang came on board as Warner/Chappell Music Chairman & CEO in January 2011, he brought an entrepreneurial spirit with him that created a positive shift company wide. That spirit—established while building his own New West Records—has combined with keen strategies for a string of hits across all genres.
With 17.1 percent market share, Warner/Chappell recently secured the No. 1 spot on Billboard’s second quarter Publisher Airplay Chart. Contributing to the tally are stakes in monster pop/rock hits Gotye’s “Somebody That I Used To Know,” fun.’s “We Are Young” and the Wanted’s “Glad You Came.”
On the local front, the Nashville team led by VP/GM Phil May notched a string of nine No. 1 hits in as many months, racking up 15.1 percent of country radio airplay, more than any other publisher in Q2. It is Warner/Chappell’s first time leading Billboard’s country airplay chart since Q3 2010.
“We’re having a really good year, and when we sit back and think about what is working for us, it is two fold,” explained May during a recent interview. “Since Cameron Strang came on board with his entrepreneurial background, he’s really changed the way we operate locally because he empowers us to take A&R risks when we find someone we really believe in, which is fantastic. The second part is that we work and operate as a small company even though we’re a worldwide company. Our decision making process, in deals and especially in relation to signing writers, is very quick.”
In the last several months, May and VP A&R Steve Markland have used this agility and careful planning to ink new writers Dean Alexander, Josh Abbott, Laura Veltz, and duo TJ and John Osborne.

Cameron Strang
Since taking on their current roles about three years ago, May and Markland have focused on maintaining a roster with the right mix of songwriters. “We’ve worked to keep a balanced roster,” explained May. “We have developing writers and then our veteran hit writers, as well as rising artist writers, which we hope will ultimately get a label deal.” Indeed Alexander and Abbott have signed separate recording agreements with Warner Music Nashville.
Strang elaborated on the company’s initiatives: “At the core of Warner/Chappell’s strategy is an uncompromising commitment to service. We are forging long-term relationships with incredibly talented songwriters, composers and publishing partners, based around their needs in the music publishing business. At the same time, we are building an ambitious team with an entrepreneurial spirit that is completely dedicated to providing superior music publishing services.
“Our recent success in Nashville is a good example of how that vision is paying off. Phil, Steve and the team are well-connected, fast-moving, getting great results for our writers and showing real leadership in the Nashville community.”
Local Warner/Chappell songwriters Wendell Mobley and Michael Dulaney have celebrated multiple No. 1s in recent months. They co-wrote Jason Aldean’s “Tattoos On This Town,” Dulaney penned Aldean’s “Fly Over States” with Neil Thrasher, and Mobley wrote Rascal Flatts’ “Banjo” with Thrasher and Tony Martin.
“It’s great for us when we have multiple writers on a song,” said May, “but the most important thing for us is getting the best songs. Sometimes that’s when one of our writers has a great connection with writers [from other publishing companies]. There are those writing teams that gel well together and that’s one of the things we try to do is find those people for our writers.” To facilitate this, Warner/Chappell often organizes trips or camps with songwriters from different publishing companies.
Among these successful collaborations are Mobley’s numerous hits with Thrasher, and Ben Hayslip’s (Warner/Chappell/This Music) slew of chart-toppers with fellow Peach Pickers Dallas Davidson and Rhett Akins.
Also contributing to Warner/Chappell’s recent string of hits are Dave Haywood and Charles Kelley (“We Owned The Night”), Brett James (“Reality”), Johnny Bulford (“A Woman Like You”), Brantley Gilbert and Jim McCormick (“You Don’t Know Her Like I Do”), and Ashley Gorley, signed with Combustion Music (“Good Girl”).
Elsewhere on the charts are singles by Warner/Chappell writers Sean McConnell, Blair Daly (with Combustion Music), and Tim Nichols and Marv Green (both with This Music).
“From our standpoint the country market is very strong,” continued May. “We’ve had years of decline in terms of record sales. Now we’re doing really well from a performance standpoint, from radio airplay, but that’s why it’s key to have writers that are writing successful, commercial songs that work in the current market on radio.
“We’re also seeing real growth in other markets, whether it is film, TV, or online. On the TV side, the most recent interesting thing for the country market as a whole is the new show Nashville. It’s very well done, and what’s different than other shows is that the producers want the characters on Nashville to be known for their own songs that aren’t already hits by someone else. We are pitching songs to the music supervisors that are uncut songs, which is very rare. They’ve really engaged the Nashville community, instead of just using publishers’ film and TV offices in L.A. Shows like that bring people to our market who we might not otherwise reach. The number of people using music is probably greater than its ever been and that’s a really good trend.”


The Society of Leaders in Development (SOLID) is celebrating its 15th year of existence with a full month of events that will culminate in a special reception at the Country Music Hall of Fame.
Warner Music Nashville hosts Jana Kramer for its monthly Pickin’ On The Patio party this Thursday (8/23). Held the fourth Thursday of every month, Pickin’ On The Patio will conclude the 2012 season next month on September 27.




The good news spread like wildfire last night as Nielsen SoundScan released official word that Taylor Swift’s latest single, “We Are Never Ever Getting Back Together” sold 623,000 units. Swift’s debut week sales are the biggest digital sales week ever for a female and only slightly behind Flo Rida’s “Right Round” which scanned 636k in 2009.
However, with fame comes pressure. Sales observers and the world will no doubt be watching intently during Swift’s Oct. 22 debut week to see how its sales compare to the incredible one million plus benchmark set by her last set. Sure to play a role will be digital retailers such as Amazon who have been known to severely discount mega-hit albums during debut week—sometimes as low as 99¢. To stem some of the extreme discounts, the charts no longer count debut week sales when prices fall below $3.49. Smoothing out these kinds of issues will be just one of many bullet points on the Big Machine sales team’s To Do list.
In the tracks department Carrie Underwood’s “Blown Away” was downloaded almost 87k times placing her in the No. 2 spot on the country tracks chart behind Ms. Swift. Little Big Town’s “Pontoon” got 84k clicks placing it in the No. 3 position. And Hunter Hayes at No. 4 added 65k more sales to his impressive RTD of 1.02 million for “Wanted.”



Need some convincing that Little Big Town’s “Pontoon” is on everyone’s summer 2012 playlist? Refer to this tribute
Black River Entertainment’s Sarah Darling has digitally released “Home To Me,” the lead single from her upcoming Dann Huff-produced album to be released in 2013. The song was written by Caitlyn Smith and Bobby Hamrick, and the lyric video is available for viewing at
Nashville resident Josh Doyle will perfom on ABC’s Jimmy Kimmel Live! on Thursday, August 23, when he will debut his new single “Solarstorms.” Doyle was the winner of Guitar Center’s Singer-Songwriter competition and has been working with producer John Shanks on his debut album, due out Oct. 23. CTK Management and The Agency Group recently signed agreements to represent Doyle.
Also on Aug. 23, Josh Turner will make appearances on CBS’ The Late Show with David Letterman, as well as ABC’s The Chew. Turner will perform his single “Time is Love” on Letterman, which airs at 10:30 pm/CT. On The Chew, Turner will join co-hosts Clinton Kelly, Daphne Oz, Carla Hall, Mario Batali, and Michael Symon for the South Carolina staple Frogmore stew.
Dierks Bentley has launched an Instagram contest to search for his fans’ best Country & Cold Cans-themed photos. Fans who post to Instagram with the hashtag #ColdCans will have the chance to win one of five $250 Visa gift cards. Winners will be chosen every Friday for the next five weeks. Details 