Going forward, the multi-platinum star’s career will be guided by Vector Management’s Ken Levitan and Jeff Davis of SUM Management. Davis’ working association with Travis spans over 24 years, and he will be creatively aligned with Levitan to continue developing opportunities for Travis. Levitan has worked with Hank Williams Jr., Lynyrd Skynyrd, The Fray, Trace Adkins, Kings of Leon and many more.
Additionally, Travis has tapped Webster & Associates Public Relations & Marketing to handle his publicity matters. CAA’s Marc Dennis will continue to represent Travis for booking and live performances.
In 2011 Warner Bros. released Anniversary Celebration, featuring Travis collaborating with the stars he influenced, to commemorate the singer’s 25 years of recording. In 1986 he broke out with “On The Other Hand” and went on to land 18 No. 1 hits, with sales totaling over 20 million.
Levitan and Davis will reportedly announce several new career initiatives for Travis in 2012.