Top Digital Companies Form Strategic Partnership
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Five digital music leaders have combined forces to become a sort of music biz Voltron, which established artists can take into battle every day. The strategic partnership, involving Topspin, Artist Growth, Firebrand, Ingrooves Fontana, and Pledgemusic, was announced by Topspin CEO Ian Rogers yesterday (11/15) at Billboard’s FutureSound conference in San Francisco.
“Increasingly, artists and managers need an end-to-end solution to fund their projects, then market and distribute them, then hit the road,” said Rogers. “The Internet has given artists the ability to connect directly with fans, bundle their rights to create new value, and keep a daily eye on their business — without licensing their rights. But artists still need to work with experts who add real value to make the most of this Internet-created opportunity.”
By combining tools for funding, distribution, and marketing, the new partnership will allow users to combine rights for recorded music and merchandise, raise funds, build fanbases, and make money without having to surrender ownership. The relationship between the companies is non-exclusive. Artists looking for a one-stop solution are encouraged to contact any of the partners and mention the integrated marketing partnership for more info.
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