Pandora Debuts Concert Series
Pandora debuted a concert series last month, hosting a free, live show for fans and streaming content at pandora.com/pandorapresents. The concerts will move about the country throughout 2012, showcasing a variety of artists in different cities.
The first concert was held Dec. 13 in Portland, Ore. with emerging rockers Dawes (“Time Spent In Los Angeles”). As the official launch sponsor, Budweiser presented the inaugural concert free of charge to more than 230 fans, and is now bringing the experience online through a hub on Pandora.com.
All artists that participate in the live concert series will be showcased on the Pandora Presents hub. Behind-the-scenes video of Dawes includes interviews with the band and fans, and footage of the band hanging in Portland. The hub also features a curated “mixtape” of songs selected by Dawes and Pandora music analysts.
Pandora determines the artists and locations for the live concert series from spin and thumbs-up data. Listeners who have created stations and thumbed-up songs for a specific artist or similar artists are invited to attend the exclusive free shows.
