Last year, for the first time, during the Monday after Thanksgiving—Cyber Monday—consumers clicked over $1 billion in sales, according to comScore. This year merchants are again expecting to enjoy record results. Sparked by increased access both at work and at home, the marketing strategy which began in 2005 has likely surpassed the dreams of its founder, Shop.org.
Online music is chiming in on the marketer’s holiday with special deals at Amazon and the new Android/Google Music Store. And of course iTunes is packed with product.
Here’s a comparison among the three online retailers.
iTunes which has a lock on the Apple universe is not as price conscious as its Amazon and Android counterparts. In addition, Amazon has the option to download MP3s or purchase physical CDs through the mail. Shoppers looking to get the best prices and hottest bargains probably need to shop at more than one store to reap the most savings. As an added incentive, Android has a nice selection of free albums and tracks, many of which are live albums or older material.
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