Nielsen IPO A Success

Nielsen Holdings (NLSN) concluded a successful IPO today with gains of over 9% as the company surged to $25.00 during trading hours on the New York Stock Exchange.

The company which measures consumer behavior, and also gathers the SoundScan bar code information from music sales, originally offered to sell 71.4 million shares at $23 for a minority stake of about 20%.

Underwriters for the IPO were J.P. Morgan and Morgan Stanley. Over 53 milion shares changed hands during the day.

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David M. Ross has been covering Nashville's music industry for over 25 years. [email protected]

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