Loss Named Valory Promo Boss

Chris Loss

Chris Loss has been promoted to VP Promotion for The Valory Music Co. effective immediately. This follows the announcement of Jon Loba’s exit from the label today to run Broken Bow. Loss previously served as Dir. National Promotion/West Coast Promotion for Valory, as well as Dir. of West Coast Promotion for Lyric Street prior to that. Loss is currently based in Arizona, but will move to Nashville with this promotion.

“I am incredibly grateful to Scott for the opportunity to lead such a talented team. The bar has been set high by the entire Big Machine Label Group and Valory will have its best year ever in 2011,” says Loss. “Thanks to Country Radio, Reba is red-hot, Justin Moore is next-level bound and our team is about to deliver you an act who we know will be on the 2012 CRS New Faces Show.”

In addition to Loss, Valory has promoted George Briner to VP of Field Promotion and JoJamie Hahr to National Dir. of Field Promotion. Both will retain regional promotion duties in addition to their new responsibilities.

Loss can be reached at 615-324-7064 or [email protected] Briner can be reached at 615-324-7782 or [email protected] Hahr can be reached at 615-324-7787 or [email protected]


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