IMI Music Partners With Weather Channel

IMI Music has partnered with The Weather Channel for the launch of www.theweatherchannelmusic.com. This new initiative becomes the climate obsessed channel’s first offering in the digital music space under the signature franchise, “The Weather Channel Presents…” Grammy Award nominees, IMI, have written and produced music for a variety of media including E! Network, PBS, NBC, ESPN2 and done music for commercials and films.

Marketing Group The Consortium who began working with The Weather Channel’s licensing group almost four years ago, has been retained to tackle the site’s marketing and promotion and. To date the new relationship has produced three TWC-branded CD and three DVD releases. “The debut of
The WeaterChannelMusic.com is a natural extension of TWC’s on air music strategy, and we’re enthused to be involved in its marketing and promotion,” commented Consortium partner Mike Martinovich.