• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album Releases
    • Single Releases
    • Industry Events
  • EVENTS
  • OBITS
  • REVIEWS
  • ROWFAX
  • CHARTS
    • CountryBreakout Radio Chart
      • Current CountryBreakout Chart
      • CountryBreakout Archives
    • No. 1 Challenge Coin
    • Top Songwriter Chart
      • Current Top Songwriter Chart
      • Top Songwriter Chart Archive
  • NEWSLETTER
  • SIGN UP
  • STORE
  • Search
  • Menu

Revisiting The New Rules Of Engagement

July 2, 2009/0 Comments/in Featured, Sales/Marketing /by bossross

In August 2007 MusicRow released a special report entitled Embracing Change: The New Rules of Engagement. Its content was the result of a series of think-tank sessions with Jim Beavers, David Gales, Scott Heuerman, Todd Cassetty and David Ross—tech devotees with group experience in virtually all aspects of the music industry. Now, two years later, the report’s business model predictions have become reality.

1. Redistribution of Risk and Reward
2. Artist Development Costs Must Be Flexible and Scaleable
3. Balance of Power Will Be Redefined
4. The Artist Is A Brand
5. Profitability—the new No. 1 Party. In Nashville people are obsessed with getting a No. 1 radio hit, when good business demands profits be the goal.

A copy of the full 2007 report can be downloaded here.

In this model labels create value for many revenue streams, but only benefit from record sales.

In this model labels create value for many revenue streams, but only benefit from record sales.

The new model demands a redistribution of risk, reward and roles. Revenue from all streams is aggregated and divided accordingly.

The new model demands a redistribution of risk, reward and roles. Revenue from all streams is aggregated and divided accordingly.

  • Author
  • Recent Posts
bossross
Latest posts by bossross (see all)
  • Exclusive: Meghan Trainor Entices Nashville On Untouchable Tour - August 8, 2016
  • Weekly Register: SoundScan Discounts Jay Z Promotion; 'The Voice' Reigns - June 26, 2013
  • Weekly Register: An Unstoppable Freight Train - June 19, 2013
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 bossross https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png bossross2009-07-02 09:47:532009-07-02 09:47:53Revisiting The New Rules Of Engagement
0 replies
  1. Big kenny
    Big kenny says:
    July 2, 2009 at 3:09 pm

    Very cool approach and thought processes.

    This should also then help encourage dollars back into artist development, where the real risk remains!

    “May music and entertainment continue to grow through all of the ups and downs to be the great healer, lifter and common denominator for us all!!”

    Yeehaw,
    bk

    Log in to Reply
  2. Pat McMakin
    Pat McMakin says:
    July 6, 2009 at 2:19 pm

    Any thoughts as to how a record producer would be paid in the new model. Lot’s of discussion on the subject without many conclusions. Also brings into question things like union musicians being paid fairly for the value they add to the recording.

    Log in to Reply
  3. David M Ross
    David M Ross says:
    July 6, 2009 at 3:46 pm

    Depending upon the situation, producers might share more risk up front for a larger back end payment…or vice versa

    Log in to Reply
  4. Ed Benson
    Ed Benson says:
    July 9, 2009 at 7:47 am

    I’m still amazed at how accurately you guys soothed what has become increasingly obvious – the creative artist is the center of the new music business universe. Branding is critical for sure. We should have seen this coming long before we were forced to adjust while off-balance with declining record revenues, but with bright, young committed minds, I believe the industry can find new platforms and avenues to future profits. Thanks to MR for your leadership in challenging conventional thinking.

    Log in to Reply
  5. Amber Jacobson
    Amber Jacobson says:
    July 9, 2009 at 12:09 pm

    I am curious as to where some of you see web companies and new media in this model?

    Log in to Reply

Trackbacks & Pingbacks

  1. Unopened : Ben Ward Music says:
    July 8, 2009 at 6:01 pm

    […] Because there is an audience for them.” – Scott Borchetta, President/CEO Big Machine Records, Think Tank: A Music Row Special Report, August […]

    Log in to Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • DISClaimer Single Reviews: Rhonda Vincent, Sister Sadie, Carolina Blue, The Grascals January 14, 2021
  • Have You Recovered From COVID-19? Help American Red Cross Meet Critical Need January 14, 2021
  • Willie Jones Partners With The National Museum of African American Music January 14, 2021
  • Maren Morris And JP Saxe Debut New Track “Line By Line” January 14, 2021
  • Toby Keith, Ricky Skaggs Receive National Medal of Arts January 14, 2021
  • Aaron Lee Tasjan Readies Fourth Album For February Release January 14, 2021
  • Circle Network Returns With New Season Of Debuts And Familiar Favorites January 14, 2021
  • Sam Carter Signs With Spirit Music Nashville And 2 Mix Music January 14, 2021
  • The CMA Foundation Announces Programming With New Artist Ambassador Lindsay Ell January 14, 2021
  • Garth Brooks To Be Honored At 43rd Annual Kennedy Center Honors In May January 14, 2021
  • Big Yellow Dog Signs Jamra To Publishing Roster January 14, 2021
  • Plaid Flag Music Signs Mae Estes January 14, 2021
  • BREAKING: Greg Thompson Appointed President And Partner Of Big Loud Management January 14, 2021
  • Willie Nelson Announced As Keynote For SXSW Online January 13, 2021
  • Off The Record: Show Me The Receipts! January 13, 2021

Likes us on Facebook

Recently on Twitter

Tweets by MusicRow
© 2020 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top