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Prime Time Press Conferences Irk Broadcasters

May 8, 2009/by bossross

Executives at the largest broadcast networks claim that the new president has already cost them $30 million in ad revenue  as a result of his three prime-time news conferences. The Hollywood Reporter story notes that none of the broadcasters mentioned in the article were willing to go on the record, but says that the Fox network’s decision not to carry the last news conference, might serve as a precedent. The Hollywood Reporter quotes one unnamed broadcast exec who says, “We will continue to make our decisions on White House requests on a case-by-case basis, but the Fox decision gives us cover to reject a request if we feel that there is no urgent breaking news that is going to be discussed.”

[Hollywood Reporter]

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