
NMPA President & CEO David Israelite with Keith Urban. Photo: Tony Sarria
The National Music Publishers’ Association (NMPA) hosted its annual Gold & Platinum Gala at the Country Music Hall of Fame Wednesday night (Oct. 25). With throngs of songwriters and publishers fellowshipping together, the night was abuzz with reunions and celebrations.

Ashley Gorley with NMPA President & CEO David Israelite. Photo: Tony Sarria
The NMPA Gold & Platinum Program honors the songwriters of RIAA-certified singles. In an exciting carousel of honors, NMPA gave out plaques to 85 multi-Platinum songwriters Wednesday night, including hitmakers such as Luke Laird, Natalie Hemby, Chris DeStefano, Dallas Davidson and many more. As each songwriter joined the stage to receive their plaque, their peers and colleagues hooped and hollered as the hit song they wrote played over the speaker.
Flanking the plaque presentations were some awesome performances, with Ian Munsick kicking off the show with his Gold-certified single “Long Live Cowgirls,” which got a big reaction. Newly-inducted Nashville Songwriter Hall of Fame member, Keith Urban, gave a rousing performance of his “Blue Ain’t Your Color”—and was subsequently presented with a plaque for his 18 Gold and Platinum certifications.
The event culminated with the honoring of the top male and top female songwriters of the past year. Over the eligibility period, Ashley Gorley achieved an astounding 26 certifications, making him the Top Male Songwriter of the Year.
When speaking about Gorley, NMPA President & CEO David Israelite compared his success to that of star footballer Tom Brady, sharing that as a Kansas City Chiefs fan, he used to feel that he hated Brady because of his success, but eventually realized he admired his excellence. Rightly so, he encouraged those in the room to acknowledge the privilege of working with Gorley.
“Appreciate this moment. If you got to see Tom Brady play, or if you have gotten to see Ashley Gorley write, you are witnessing something that is greatness,” Israelite said.
Gorley was honored with a performance of “Rumor” from Lee Brice.

NMPA President & CEO David Israelite with Hillary Lindsey. Photo: Tony Sarria
Top Female Songwriter of the Year went to Hillary Lindsey, who scored 10 certifications overall. Israelite spoke about Lindsey’s impact as one of the most succesful country songwriters of her generation.
“She has been such an inspiration to all songwriters, [especially] to all women songwriters. What she’s done with Liz [Rose] and others, I don’t think we’re going to see much in our lifetimes.”
Lindsey was honored with a hair-raising rendition of “Girl Crush,” performed by Brittney Spencer.
During the event, Israelite officially launched the Gold & Platinum (G&P) Club. The Club encompasses all songwriters who have achieved Gold, Platinum and Multi-Platinum certifications. Israelite also announced that the Club’s Co-Chairs are Rose and Ryan Tedder.
Israelite said, “The NMPA Gold & Platinum Program is the most definitive measurement of a song’s success. We are thrilled with the growth of the Gala and the opportunity to recognize the most elite songwriters in Nashville. The unprecedented number of honorees at this year’s event demonstrates the expansion and dominance of country music. We congratulate the brilliant minds behind these songs and are excited about the launch of the Gold & Platinum Club which will foster community among them.”
Riley Green Named Artist Advocate For Habitat For Humanity’s Music Row Build
/by Lorie HollabaughRiley Green, the 2023 Artist Advocate for Habitat for Humanity of Greater Nashville’s Music Row Build
Riley Green has been named the 2023 Artist Advocate for Habitat for Humanity of Greater Nashville’s Music Row Build (MRB).
Green will perform at the Grand Ole Opry on Nov. 21 in a special show benefiting Habitat’s Music Row Build. The Opry will be donating $5 a ticket that night to support MRB initiatives to advocate, educate and build affordable homes for hardworking families. Tickets to the Opry show can be purchased at Opry.com.
Before Green pursued a career in country, he framed houses with his dad. Green participated in the Habitat build site at Village by the Creek in north Nashville recently, helping this year’s Habitat homeowner Michelle Steele build her Habitat home. Green and Steele installed siding and insulation at the build site and Green’s parents, aunt and uncle drove up from Alabama to join the workday.
Future Habitat homeowner Steele, who works as a solution center consultant at a local bank and has a three-year-old daughter, will be the first in her family to become a homeowner. She is taking 100 hours of homeownership classes and working 70 hours on the build site to earn the opportunity for a Habitat 0% APR interest mortgage.
The Music Row Build began in 2003 and ended in 2012. It was reignited in 2020, and thanks to a generous donation by longtime Music Row Veteran Ree Guyer, a fund has been established to continue the work of MRB with a goal of raising $500,000. MRB Chair Penny Gattis has held numerous events throughout the year to add to the fund, which is now over $200,000.
“Having a home is something that is universal and that we can all get behind,” says Gattis. “When we lay our heads down at night, we want to know our family is safe and that we have a place to call home. In addition, the skyrocketing home and rent prices make it difficult for hospitality workers, musicians, teachers – working Nashvillians — to live where they work. More needs to be done.”
Penny Gattis Promoted To Partner At Eclipse Music Group
/by LB CantrellPenny Gattis
Eclipse Music Group has elevated Penny Gattis to Partner. As Co-Owner, Gattis will continue to oversee the publishing division while assuming a larger role in the overall strategic direction for the firm including the Eclipse Management and Penumbra Records divisions.
Gattis joined Eclipse as General Manager of Publishing in 2020, and has been instrumental in expanding the roster while garnering cuts with major artists such as Jake Owen, Morgan Wallen and Luke Bryan, as well as sync placements including leading brands Lexus, Pizza Hut and Taco Bell.
“We have worked hard to develop the right strategy and the right environment to nurture creative talent,” says Kurt Locher, Principal of Eclipse Music Group. “Penny has the perfect combination of creativity, tenacity and relationships to support our creative clients and to advance Eclipse to the next level.”
Gattis, a graduate of the Mike Curb College of Entertainment & Music Business at Belmont University, began her career as Assistant to Hall of Fame songwriter Bob DiPiero. She went on to serve as Creative Director of Tom-Leis Music, Director of Writer/Publisher Relations at BMI and Senior Director at Round Hill Music. Gattis is actively involved in the Nashville community, including her recent appointment to the Board of Directors for Habitat for Humanity of Greater Nashville for which she chaired the recent Music Row Build campaign.
“Penny brings an obsession to deliver the best service to our writer clients and to identify and place the best songs in this ever-challenging environment for music publishing. I look forward to this next chapter for Eclipse,” Locher adds.
“I’m thrilled to continue representing Eclipse Music Group as partner,” shares Gattis. “Our values of unparalleled service, creativity and opportunity will remain at the forefront. With over 60,000 songs released every day, the Eclipse team’s nimble ability and hands-on approach to strategy and execution is more important than ever to capture opportunities for our clients. We will continue to support our existing world class talent roster while adding selective new signings and catalog acquisitions.”
Eric Church, Hardy & Jelly Roll To Headline Pepsi Rock The South 2024
/by Lorie HollabaughRock The South
Eric Church, Hardy and Jelly Roll are set to headline the Pepsi Rock the South 2024 Festival next summer, July 18-20, in Cullman, Alabama.
Other artists performing throughout the three-day festival include Oliver Anthony, Parker McCollum, Warren Zeiders, Big & Rich Ft. Gretchen Wilson, Priscilla Block and many more.
“Crafting the lineup for Pepsi Rock the South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” says Shane Quick, Partner of Pepsi Rock the South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want to ensure they have an unforgettable three days. We have so many great things in store for Rock the South 2024.”
Organizers have increased the festival site by over 45%, invested in massive infrastructure improvements for campers and added ways to beat the heat with the Honky Tonk Hideaway, a large-scale, air-conditioned Nashville Broadway Experience featuring an acoustic stage, line-dancing lessons and more. Tickets go on sale Nov. 3 with pre-sale registration beginning today (Oct. 30). The pre-sale starts Nov. 1, and pre-sale registration, tickets and additional information is available at rockthesouth.com.
Pepsi Rock the South was founded in 2012 to celebrate the spirit of people helping people and continues to support charities in local Alabama communities. To date, the event has raised more than $1,000,000 for area charities including the Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery and The Link of Cullman County.
Pepsi Rock The South Lineup*:
Eric Church
Hardy
Jelly Roll
Parker McCollum
Oliver Anthony
Warren Zeiders
Nelly
Big & Rich Ft. Gretchen Wilson
Priscilla Block
Flatland Cavalry
Nate Smith
Wyatt Flores
Treaty Oak Revival
Kidd G
Gavin Adcock
Alana Springsteen
Dee Jay Silver
*lineup subject to change
Shenandoah, Phil Vassar, More Among Christmas 4 Kids Benefit Lineup
/by Lorie HollabaughThe lineup for this year’s Christmas 4 Kids (C4K) benefit, taking place Nov. 20 at Nashville’s Ryman Auditorium, has been revealed, and includes host and headliner Shenandoah as well as Phil Vassar, Chapel Hart, HunterGirl and Mikayla Lane.
All proceeds go to the Christmas 4 Kids organization, which provides hundreds of underprivileged children in Middle Tennessee with their very own Christmas shopping spree. The funds generated by the Ryman concert and Tour Bus Show/Artist Meet & Greet event are used to give over 400 children from different schools a day-long shopping excursion. The special day consists of a chauffeured trip aboard an entertainer’s tour bus, dinner and a party hosted by Santa. To wrap up the day, the tour buses journey to Walmart where the children receive a brand new winter coat and $175 to spend however they choose.
“Christmas 4 Kids is celebrating our 41st year of making Christmas special for kids in Middle Tennessee,” says Linda O’Connell, C4K President. “We’ve got adult volunteers who shopped with us as children. They remember how special it was for them as children and want to pass it forward! This year we plan to shop with 480 kids, ages six to 13, and we couldn’t do it without these wonderfully talented musicians who come together to help us continue year after year.”
“Christmas is such an exciting time for children,” says Marty Raybon of Shenandoah. “Whether it’s in need of essentials or the wants of a toy or two. Having the opportunity to host Christmas 4 Kids this year is truly a wonderful feeling knowing we have a small part to play in the most wonderful time of the year.”
Tickets are available for purchase now. For more information, click here.
CRB Launches Futuri Digital Pioneer Scholarship Program
/by Liza AndersonCountry Radio Broadcasters (CRB) has launched its Futuri Digital Pioneer Scholarship Program. The scholarship will be awarded to a student who’s shown exceptional promise in advancing the digital future of radio.
Funding for the program is provided by Futuri, whose content, audience and revenue technology is used by thousands of broadcasters across the globe.
The recipient will be honored during CRS 2024, which is set for Feb. 28-March 1, and will receive an exclusive package comprising of complimentary registration, hotel accommodations and airfare to attend the event. They will also enjoy year-long access to TopicPulse, Futuri’s AI-driven show prep system.
The Futuri Digital Pioneer Scholarship program joins the ranks of CRB’s other scholarship initiatives, such as the Lisa McKay and Rusty Walker Scholarship Programs. Since the nonprofit organization’s inception in 1969, CRB has embraced the philosophy of “Growth Through Sharing,” with a mission to provide a platform for education and a climate for growth. The Futuri Digital Pioneer Scholarship represents the latest chapter in this legacy of nurturing talent and fostering success within the industry.
“CRB has a long history of nurturing and encouraging ambitious, young industry professionals through our various scholarship programs,” says RJ Curtis, CRB Executive Director. “This new partnership with Fururi continues that mission, recognizes our evolving business by rewarding advancement of radio’s digital future, while further supporting CRB’s ‘Growth Through Sharing’ credo.”
Applications must be submitted by Nov. 10. To apply, click here.
Industry Ink: Amazon Music, Craig Morgan, Miranda Lambert, Sound Talent Group
/by Lorie HollabaughAmazon Toasts ‘Neon Stars’ At Bash
Pictured (L-R): Amazon Music’s Itanza Lawrence, Michelle Tigard Kammerer, Stephen Baker, Restless Road’s Colton Pack, AM’s Reece Luebke, Ana Maldonado, Emily Cohen Belote, RR’s Garrett Nichols, RR’s Zach Beeken, AM’s Jenni Tay, Sarah Demarco, Lauren Stellato & Chris Graham. Photo: Steph Sorenson/Amazon Music
Amazon Music hosted a star-studded party on Tuesday (Oct. 24) to celebrate the launch of their newest country playlist, “Neon Stars.” The party was attended by country artists Redferrin, Dalton Dover, Dylan Schneider and Alana Springsteen, and featured a performance from Restless Road, who are currently featured on the playlist.
Amazon Music kicked off Country Music Month with the introduction of the new “Neon Stars” playlist and a variety of exclusive programming earlier this month. “Neon Stars” highlights artists whose careers launched on social media and showcases the future voices of the genre. The playlist presents a collection of songs primed for discovery that is updated weekly and curated by some of the genre’s most trusted tastemakers.
Craig Morgan Celebrates 15th Anniversary As An Opry Member
Pictured (L-R): Craig Morgan, Jelly Roll, Trace Adkins. Photo: Chris Hollo for Grand Ole Opry
Craig Morgan celebrated his 15th anniversary as a Grand Ole Opry member on Oct. 25, which included special performances from his recently released EP, Enlisted.
Morgan performed “Redneck Yacht Club” and “That’s What I Love About Sunday,” and was joined onstage for two special appearances when surprise guest Jelly Roll took the stage for “Almost Home” and fellow Grand Ole Opry member Trace Adkins joined him on “That Ain’t Gonna Be Me,” two of six collaborations from the new project.
Miranda Lambert’s MuttNation Awards TN Grants
Miranda Lambert
Miranda Lambert’s MuttNation Foundation has awarded 48 Tennessee organizations with more than $175,000 in grants through the It Takes Balls campaign, launched earlier this year to raise awareness for the importance of spay and neuter with a focus on rural areas. In addition to spay and neuter clinics and shelters that perform low cost surgeries, MuttNation is also supporting Spay Tennessee, which helps mobilize spay and neuter programs across the state.
“We’ve been so excited by the great response we received to our new spay and neuter program and know that the organizations we’re supporting with ‘It Takes Balls’ grants will make a meaningful difference in helping curb pet homelessness across Tennessee,” said Lambert.
Sound Talent Group Promotes Four
Beth Keith, John Pantle, Eric Powell, Jake Zimmerman
Sound Talent Group founders Dave Shapiro, Tim Borror and Matt Andersen have promoted agents Beth Keith, John Pantle, Eric Powell and Jake Zimmerman to partners at the agency. All four partners joined STG at the infancy of the company in 2018, and the four will continue to lead STG from their respective markets: Keith in Nashville, Pantle in Los Angeles and Powell and Zimmerman in New York.
“From day one, these four agents have been pivotal to our agency’s success. Their promotion to partners not only celebrates their invaluable contributions but also reinforces our commitment to cultivating talent from within,” said Anderson of the promotions.
Warner Chappell Music Hosts Second Annual Songwriting Camp At Opry House
/by Lorie HollabaughPictured (L-R, back row): Mitch Oglesby, Will Bundy, Rhett Akins, Kat Luna, Parker Welling, Conner Smith, Chris Tompkins, Braxton Keith, Heath Warren, Ben Vaughn (WCM), Dan Rogers (Grand Ole Opry); (L-R, front row): Kayce Russell (WCM), Lily Balkcom, Powell Balkcom, Ellie Balkcom, Christina Wiltshire (WCM), KK Johnson. Photo: Courtesy of WCM
Warner Chappell Music recently held its second annual songwriting camp at the Grand Ole Opry House, bringing together top and rising writers and artists to collaborate at the true home of country music.
Artists participating in the camp included Conner Smith (Big Machine), The Castellows (Warner Records/Warner Music Nashville), Track45’s KK Johnson (BMG), Kat Luna (Sony Records) and Braxton Keith (Warner Music Nashville), among others.
“The Grand Ole Opry House has, of course, hosted some of the world’s most legendary country music stars,” says Dan Rogers, VP and Executive Producer of Grand Ole Opry. “We were honored to open our doors to the second round of Warner Chappell songwriters, some of whom have already played the Opry stage several times, and many of whom I’m sure will play the stage in the future or hear their hits emanating over the Opry airwaves.”
“There’s no better place to serve as inspiration for the next country hit than at the historic Opry House, and we’re thrilled to have hosted our songwriting camp there a second time,” says Ben Vaughn, President and CEO of Warner Chappell Music Nashville. “We hope to continue this tradition with Dan and his team for many more years to come!”
Last year, WCM hosted its first three-day songwriting camp at the Grand Ole Opry House during their “Opry Loves The 90s” limited experience, which included an interactive ’90s tour exhibition and special in-show Opry programming, among others. Renowned WCM writers in attendance included Jessi Alexander, Liz Rose, Randy Montana, Rhett Akins, Tony Lane and David Lee Murphy.
Aaron Watson Tips His Hat To Female Country Stars On New Album ‘Cover Girl’
/by LB CantrellAaron Watson. Photo: Chrissy Nix
Texas country maverick Aaron Watson released a unique passion project today (Oct. 27) with a selection of cover songs by female artists and songwriters who have inspired him. Honoring artists such Taylor Swift, Sheryl Crow, Rosanne Cash and more, Watson is also collaborating with female artists that he believes to be the next generation of country music’s superstars.
Reimagining iconic songs that span several different genres, Watson worked with rising female artists to create fresh new takes on each track. For Dolly Parton‘s “9 To 5,” Watson features Kylie Frey, while Jenna Paulette lends her voice to Cash’s “Seven Year Ache.”
“This record was about teaching my daughter about all the wonderful, truly talented musicians in the world. I wanted to show her that her dreams are achievable,” shares Watson. “As we were sitting there talking about music and how so many of these artists we were covering got their start, it showed her that those dreams that she is chasing, they’re not so far off.”
A special moment on Cover Girl happens on the last track of the album, when Watson’s daughter Jolee Kate, a huge Swift fan, sings with her dad on “Never Grow Up.”
“If you don’t write it, it has to be something that you believe in and for me, I write 99% of my songs but after 25 years, I am making an album of songs I didn’t write. It’s different but at the same time I really enjoyed it. I can sing these songs and I truly feel it. After countless hours of listening to Taylor Swift with Jolee, I told her ‘Your old man can’t pull off singing ‘Reputation’ but when we listened to ‘Never Grow Up’ I told her that was exactly how I felt as a dad watching my daughter growing up far too fast.”
Tracklist For Cover Girl:
1. “Seven Year Ache” feat. Jenna Paulette – (Rosanne Cash)
2. “Million Reasons” feat. Morgan Myles (Stefani Germanotta, Hillary Lindsey, Mark Ronson)
3. “Back On the Chain Gang” feat. Twinnie (Christine Hynde)
4. “Love at the Five and Dime” feat. Jamie Lin Wilson (Nanci Griffith)
5. “Can’t Cry Anymore” feat. Bri Bagwell (Bill Bottrell, Sheryl Crow)
6. “All Through The Night” feat. Leigh Nash (Jules Shear)
7. “9 To 5” feat. Kylie Frey (Dolly Parton)
8. “You’re The Reason God Made Oklahoma” feat. Kimberly Kelly (Boudleaux Bryant, Felice Bryant, Larry Collin, Sandy Pinkard)
9. “Grandpa Tell Me About The Good Ole Days” feat. Courtney Patton (Jamie O’Hara)
10. “Two More Bottles of Wine” feat. Alyssa Micaela (Delbert Ross McClinton)
11. “Never Grow Up” feat. Jolee Kate Watson (Taylor Swift)
Carrie Underwood Announces New Collaboration With Allegiant
/by Lorie HollabaughCarrie Underwood
Carrie Underwood is collaborating with Allegiant Airlines in support of the company’s Allways Rewards Visa card and loyalty program.
As part of the new collaboration, Underwood will appear in a series of commercials that highlight her small-town roots, staying connected with the people, places and experiences that matter most while illustrating how the Allways Rewards Visa card helps cardholders “Live their best Nonstop Life.”
Allegiant will officially kick off Underwood’s partnership through a national advertising campaign, and the first national spot aired during last night’s Thursday Night Football game on Amazon Prime between the Buffalo Bills and the Tampa Bay Buccaneers. She will also be featured in digital media and ads across various platforms and channels for the airlines.
“I really responded to Allegiant’s mission to make travel accessible and affordable for people who may not live near a big city airport, helping them to live their own best ‘nonstop’ lives,” says Underwood. “I also appreciate the company’s history of giving back, which is important to me in everything I do.”
Underwood and Allegiant also share a partnership with Make-A-Wish, the national nonprofit that grants wishes for kids. Since 2012, Allegiant has been helping Make-A-Wish grant wishes for kids across the country by providing them with airfare to their wish destinations. Underwood has been involved with the organization for more than 15 years, granting wishes since the beginning of her career. She most recently donated $1 from each ticket sold for her ongoing “Reflection: The Las Vegas Residency” to Make-A-Wish.
“Carrie Underwood and Allegiant have a shared story and values that are rooted in small towns and the impact that affordable, accessible air travel has in connecting people with the friends, family and places that matter most,” says Scott DeAngelo, Allegiant’s Chief Marketing Officer. “We believe Carrie’s universal appeal and embodiment of living what we refer to as ‘the nonstop life’ will introduce a new profile of customers and Allways Rewards Visa cardholders to Allegiant’s brand of all nonstop, convenient, ultra-low-cost travel. We’re thrilled to collaborate with her and elevate the Allegiant experience for new and existing customers alike.”
NMPA Brings Music City Hitmakers Together For Gold & Platinum Gala
/by LB CantrellNMPA President & CEO David Israelite with Keith Urban. Photo: Tony Sarria
The National Music Publishers’ Association (NMPA) hosted its annual Gold & Platinum Gala at the Country Music Hall of Fame Wednesday night (Oct. 25). With throngs of songwriters and publishers fellowshipping together, the night was abuzz with reunions and celebrations.
Ashley Gorley with NMPA President & CEO David Israelite. Photo: Tony Sarria
The NMPA Gold & Platinum Program honors the songwriters of RIAA-certified singles. In an exciting carousel of honors, NMPA gave out plaques to 85 multi-Platinum songwriters Wednesday night, including hitmakers such as Luke Laird, Natalie Hemby, Chris DeStefano, Dallas Davidson and many more. As each songwriter joined the stage to receive their plaque, their peers and colleagues hooped and hollered as the hit song they wrote played over the speaker.
Flanking the plaque presentations were some awesome performances, with Ian Munsick kicking off the show with his Gold-certified single “Long Live Cowgirls,” which got a big reaction. Newly-inducted Nashville Songwriter Hall of Fame member, Keith Urban, gave a rousing performance of his “Blue Ain’t Your Color”—and was subsequently presented with a plaque for his 18 Gold and Platinum certifications.
The event culminated with the honoring of the top male and top female songwriters of the past year. Over the eligibility period, Ashley Gorley achieved an astounding 26 certifications, making him the Top Male Songwriter of the Year.
When speaking about Gorley, NMPA President & CEO David Israelite compared his success to that of star footballer Tom Brady, sharing that as a Kansas City Chiefs fan, he used to feel that he hated Brady because of his success, but eventually realized he admired his excellence. Rightly so, he encouraged those in the room to acknowledge the privilege of working with Gorley.
“Appreciate this moment. If you got to see Tom Brady play, or if you have gotten to see Ashley Gorley write, you are witnessing something that is greatness,” Israelite said.
Gorley was honored with a performance of “Rumor” from Lee Brice.
NMPA President & CEO David Israelite with Hillary Lindsey. Photo: Tony Sarria
Top Female Songwriter of the Year went to Hillary Lindsey, who scored 10 certifications overall. Israelite spoke about Lindsey’s impact as one of the most succesful country songwriters of her generation.
“She has been such an inspiration to all songwriters, [especially] to all women songwriters. What she’s done with Liz [Rose] and others, I don’t think we’re going to see much in our lifetimes.”
Lindsey was honored with a hair-raising rendition of “Girl Crush,” performed by Brittney Spencer.
During the event, Israelite officially launched the Gold & Platinum (G&P) Club. The Club encompasses all songwriters who have achieved Gold, Platinum and Multi-Platinum certifications. Israelite also announced that the Club’s Co-Chairs are Rose and Ryan Tedder.
Israelite said, “The NMPA Gold & Platinum Program is the most definitive measurement of a song’s success. We are thrilled with the growth of the Gala and the opportunity to recognize the most elite songwriters in Nashville. The unprecedented number of honorees at this year’s event demonstrates the expansion and dominance of country music. We congratulate the brilliant minds behind these songs and are excited about the launch of the Gold & Platinum Club which will foster community among them.”