Meet Koe Wetzel: The Genre-Bending Texas Native Making His Own Rules [Interview]

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Koe Wetzel. Photo: Jody Domingue

Texas-born singer-songwriter Koe Wetzel has quietly built a substantial following since he started releasing his signature blend of country, grunge rock, and Americana music.

Wetzel’s influences range from country mainstays such as Johnny Cash, George Jones and Willie Nelson, to rap icons The Notorious B.I.G., Tupac and 50 Cent, to grunge pioneers Smashing Pumpkins, Soundgarden and Nirvana. The cornucopia of Wetzel’s musical taste had created a unique sound that fans crave. Favorites among his catalog are “Drunk Driving,” “Something to Talk About,” and “Good Die Young,” all of which Wetzel wrote himself.

Since 2015, Wetzel has quietly sold over 200,000 units, garnered 100 million streams and views, and went from playing dingy bars to headlining festivals in Texas. He made Pollstar’s Top Worldwide Tours in 2020 and 2021, and sold over 120,000 tickets last year alone.

In 2017, Wetzel released his debut album Noise Complaint, which lit his career aflame. Fans relished in the rowdy spirit and distinctive sound found on “February 28, 2016” (48.6 million Spotify streams), “Something To Talk About” (45.4 million Spotify streams), “Love” (31.2 million Spotify streams), and “Fuss & Fight” (26.7 million Spotify streams). Playing four nights a week throughout Texas and Oklahoma, Wetzel’s shows started to sell out—without the support of a label, agent, or any traditional team members.

After following up Noise Complaint with 2019’s Harold Saul High, which produced one of Wetzel’s most popular tunes “Kuntry & Wistern,” the singer aligned with Columbia Records in 2020 and released his third LP, Sellout.

“Most everybody in the Texas and red dirt scene does the same thing,” Wetzel says when asked about his DIY beginnings. “We were on the road for eight or nine years before we signed with Columbia. There was a long time period before we even signed a record deal that everything was all grassroots, all completely us. We decided [to sign because] there’s only so much you can do for so long until you need somebody else’s help. We weren’t ashamed to say that.”

Like many from the Texas music scene, Wetzel admits there was a bit of backlash from fans when it came to signing on the dotted line to be a major label artist. That’s why he named his first project with the label Sellout.

“We got a lot of hate when we came on the scene with Noise Complaint because our music is not your normal stuff. It’s not what country music fans are used to listening to,” Wetzel admits. “So we grew this solid fan base and they helped to get us to where we were [when we signed]. We were selling out rooms across the US, and that was all because of the fans. Whenever somebody from Texas or the red dirt music scene signs with a major label, the fans feel like, ‘He has sold out. He is not going to make the same music anymore.’

“[The truth is] Columbia let us take the reins and do it how we wanted to. I decided if [some fans] were going to think that way, then we’re going to call the record Sellout and hopefully that will give them insight on how we haven’t changed.”

Not only does Wetzel’s disruptive attitude and the refreshing blend of his musical influences draw fans in, but his witty online persona keeps them coming back. He’s not afraid to poke fun at himself, and there’s a special camaraderie with his fans through his presence on social media.

“I usually just tweet whenever I’m drunk, so whatever comes out, comes out,” Wetzel quips. “People seem to like it. I usually don’t wake up and just hop on Twitter and just start tweeting. It’s more like I wake up in the morning, like, ‘Holy, shit. What did I tweet?'”

But even with his major label deal and rapidly growing success, Wetzel doesn’t have any plans of leaving his roots in Texas.

“I’ll stay in Texas,” he says. “Nothing against Nashville, I love Nashville. I go there to write every now and then. I’ve got a lot of friends in Nashville, like Ernest, Hardy, Jelly Roll, and Parker McCollum, but I’ll stay in Texas.

“We just finished our new record, Hell Paso. Once we got off the road in July, we’re going start our new country record so I’m sure I’ll be up in Nashville a little bit more to write and do some collabs with some of the guys up there.”

Wetzel just released his brand new single, “April Showers.” The music video, directed by John Park, stars Wetzel enjoying his last day on earth.

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Wetzel is currently on a 32-date headlining tour, making it’s stop in Franklin on Thursday night (April 21) at the FirstBank Amphitheater. Tickets for tonight’s show are still available here.

Chris Tomlin Takes ‘Good Friday Nashville’ Worldwide

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Good Friday Nashville at Bridgestone Arena. Photo: Colby Crosby

On Good Friday (April 15), globally recognized Christian artist Chris Tomlin took over Nashville’s Bridgestone Arena for his annual “Good Friday Nashville” show. The night was also exclusively premiered live on Facebook.

Tomlin delivered a powerful worship experience as he celebrated the historic return of the annual concert event after a two-year in person hiatus due to the pandemic. The two-and-a-half-hour concert never saw Tomlin leave the stage but did feature a variety of surprise performers, including Hillsong United and Katy Nichole, as well as multi-Platinum trio Lady A.

Friday night’s show also featured a prayer from Tennessee Governor Bill Lee, a choir from Tennessee State University, and pastor, speaker and best-selling author Max Lucado, who delivered an Easter message.

Tomlin’s live performance of his new single “Always” from the Good Friday concert was released as the first of five music videos premiering exclusively on Facebook.

“Good Friday Nashville” 2023 is set for April 7 with tickets on sale here.

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Grammy Museum Celebrates Power Of Women In Country Music In New Exhibit

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The Grammy Museum is hosting a new Power Of Women In Country Music exhibit highlighting the past, present and future of country’s greatest female trailblazers. The exhibit launches May 27 and will run through Oct. 2.

Rosanne Cash, custom Martin acoustic guitar. Photo: Rebecca Sapp

The Power Of Women In Country Music explores the rich history of women as a driving force in country music. The exhibit will take visitors on a journey through the history of women in country, from the early years and post-World War II, to the emergence of Nashville as a country music mecca, and to female country artists becoming international pop sensations.

International superstars, including Dolly Parton, Rosanne Cash, LeAnn Rimes, Shania Twain, and Taylor Swift; as well as contemporary artists, such as Mickey Guyton, Rissi Palmer, Leah Turner, Carly Pearce and more will be featured in the new exhibit.

Emmylou Harris, boots from Blue Kentucky Girl album cover, 1979. Photo: Rebecca Sapp

“I was thrilled to have my very own exhibit at the Grammy Museum a few years ago,” shares Parton. “They are fantastic at bringing music memorabilia to the fans. So, of course I wanted to support the Women In Country exhibit. I hope you enjoy a little glimpse into my world, from one country fan to another.”

“I am so inspired by the fearlessness, creativity and resilience of these artists,” adds Kelsey Goelz, Grammy Museum’s Associate Curator and curator of the exhibit. “Each generation of women in country music has paved the way for the next, and now, they’re headlining festivals, winning Grammys, and breaking streaming records.”

Additionally, LeAnn Rimes is scheduled for a special Public Program moderated by Marissa R. Moss, author of Her Country: How the Women of Country Music Became the Success They Were Never Supposed to Be, to celebrate the new exhibit on May 31.

Reba McEntire, Does He Love You music video, 1993. Photo: Rebecca Sapp

Dolly Parton, custom butterfly-inlaid Gibson banjo. Photo: Rebecca Sapp

Grand Ole Opry Celebrates The ’90s In New Interactive Exhibit

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The Grand Ole Opry is going back to one of country’s most beloved eras in its new limited-time “Opry Loves The ‘90s” experience, which kicks off on May 16 and runs through the end of 2022.

The celebration includes a new interactive tour exhibit, special in-show Opry programming, ‘90s-themed Opry Plaza Parties, and surprise artist collaborations honoring one of the most influential decades in country music.

Featured displays include iconic stage wear and artifacts representing career milestone moments and performances from Opry members such as Clint Black, Garth Brooks, Terri Clark, Alan Jackson, Martina McBride, Reba McEntire, Lorrie Morgan, Marty Stuart, Travis Tritt, Trisha Yearwood and more. The exhibit will also include interactive experiences, including photo opportunities and a digital gaming console for fans who want to try their hand at answering ‘90s country music trivia and identify some of the most famous musical riffs of iconic ‘90s country songs.

“For nearly a century, the Opry has been dedicated to honoring country music’s rich history and dynamic presence. With ‘Opry Loves The ‘90s,’ we’re excited to celebrate a formative decade that made an impact on country music that will be felt forever thanks to the influence of artists known now by just one name: Garth, Trisha, Vince, Reba and Shania, among many more. For me, the country music of the ‘90s made me want to move to Nashville and be a part of what happens in this great music community,” explains Dan Rogers, Grand Ole Opry Vice President/Executive Producer. “Country music fans of all ages seem to have their own ‘90s country stories, and just as the Opry did during that decade, we aim to help them celebrate those stories, create new ones and experience some of the songs that made many of us huge fans 30 years ago.”

Beginning Memorial Day weekend, the Opry will host free and open to the public ‘90s Country Plaza Parties that will run each Friday and Saturday through Labor Day weekend, and again on Fridays and Saturdays in October to celebrate the 97th Opry anniversary.

Warner Chappell Music Nashville Ups Christina Wiltshire To Sr. Director, A&R

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Christina Wiltshire

Warner Chappell Music Nashville (WCM) has promoted Christina Wiltshire to Sr. Director, A&R. In her new role, she will continue to seek new and established songwriters to add to WCM’s roster of artists.

Wiltshire joined WCM in 2019 as a Director, A&R, having previously served as Creative Director at Sea Gayle Music. Prior to that, she served as Creative Coordinator at Patrick Joseph Music’s Nashville office. She received a Bachelor of Science in Hospitality Management from the University of South Carolina, where she held internships at both Cornman Music and Warner Music Nashville.

Ben Vaughn, President & CEO, WCM Nashville notes: “Christina has an infectious spirit that has led to great success in her career so far. Her passion and enthusiasm for serving songwriters has brought her deep connections with our writers, and the whole team, truly showcasing what the Warner Chappell family is all about.”

“WCM and Ben Vaughn have set the standard for prioritizing songwriters and developing a cohesive company culture,” Wiltshire adds. “I’d like to take this opportunity to thank Ben for his continued belief in me. I am deeply passionate about songs and songwriters and am inspired daily by the talent I have the pleasure of representing.”

Nashville Music Industry Execs Spend ‘An Evening With Nate Smith’

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Nate Smith. Photo: Tara

Soulful singer-songwriter Nate Smith took over Nashville’s Electric Jane on Tuesday night (April 19) for a special evening of songs and stories.

Decked out with a photo booth, props, and specialty cocktails named after some of Smith’s tunes, the Sony Music Nashville recording artist hosted a packed room of music industry executives to unveil some of his upcoming music.

Nate Smith. Photo: Chris Ashlee

Welcoming the crowd, Smith’s managers—The Core Entertainment’s Simon Tikhman and Kevin “Chief” Zaruk—took a moment to brag on their artist. “When Chief and I started our company about three years ago, we had a vision of the type of people we wanted to work with—good, hard working people. Nate Smith exemplifies all of that,” Tikhman gushed.

“He works harder than everyone else and he wants it. He is the definition of what everyone in Nashville calls a 10-year town. He came here, he tried, and it didn’t work. He had to go back to California and he thought music wasn’t in the cards for him. He found a way after the terrible, devastating fires in his home town of Paradise, California. He got in his car and he headed over to Nashville for a second chance. Lucky for all of us, especially Chief and I, someone introduced Nate to us,” Tikhman continued. “I remember it like it was yesterday. We were having breakfast with Nate and this guy was not the stud, star-looking guy you’re going to see tonight. He was wearing his cargo shorts and pretty much living in his car, and he said ‘I want this so bad.’ We looked at him and heard a couple of demos, and we knew this guy was destined for greatness. We saw the vision.”

They recounted Smith’s story of signing with Sony Music Publishing, allowing him to hone in on his writing and performing skills, before eventually joining the Sony Music Nashville recording artist family.

Chairman and CEO of Sony Music Nashville, Randy Goodman, also took the stage to introduce the rising star. With his signature brand of honest humor, Goodman quickly got to the point saying, “You know what occurred to me? None of you are going to remember what I say after you hear this guy. That’s the truth of the matter. So without further ado, Sony Music Nashville recording artist and publishing artist: Nate Smith.”

Nate Smith. Photo: Chris Ashlee

The California native opened up the nearly two-dozen song set with a burst of energy, delivering unreleased track after unreleased track including the rocking “Wind Up,” the breezy “Sundays Off,” and the slow burning “Alright, Alright, Alright.”

“It means the world that you guys are here,” Smith shared with the lively crowd. “I just want to say thank you to all of you who have supported me, believed in me, become my friend, and really gotten behind me. I never thought in a million years that at 36 years old I’d be here doing this with y’all. It means the absolute world to me and I love you guys so much.”

Keeping the energy up, Smith shared more new songs such as “Bad Memory,” which he playfully dedicated to Sony Music Publishing Nashville CEO, Rusty Gaston, who took his spot in the front row. He also played his upcoming breakup anthem “Whiskey On You,” which will serve as his next single.

“I can only think of a couple of writes where I had to leave the room crying like a baby… multiple times. This is one of those songs,” Smith shared with full transparency as he introduced “Raised Up,” which pays homage to his upbringing. “I miss growing up a little bit. I miss seeing my mom and dad all the time. I miss going to church with my mom all the time and even getting in trouble. This song really impacted my life in a special way and it was the first song I got to put out with Sony so it’s extra special to me.”

Nate Smith. Photo: Tara

The gifted vocalist, who recently made his Grand Ole Opry debut on April 9, also dove into his fair share of love songs, including the strong “You Shouldn’t Have To,” the redemptive “I Found You,” and his current single “I Don’t Wanna Go To Heaven,” which has spawned a choir version and a brand new duet featuring label-mate Tenille Townes. The latter earned a special performance for the Nashville crowd as it was backed by a 6-piece choir, sending chills down everyone’s spines.

Smith wrapped up the packed set with two familiar fan-favorites, “Sleeve” and “Under My Skin,” which also featured guitar solos and high-reaching vocal runs.

Later this year, Smith will hit the road with Larry Fleet on his upcoming “One For The Road Tour,” with stops in Birmingham, Alabama; Athens, Georgia; Alexandria, Virginia; and New York, New York this October.

AIMP Celebrates Independent Publishing Community At Seventh Annual Awards

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Pictured (L-R, back row): Lee Brice (winner of Artist-Writer of the Year, Double Down Music), Alex Heddle (Big Machine Music), Ree Guyer (Wrensong/Reynsong Entertainment), Courtney Crist (Anthem Entertainment), Hannah Ellis (nominee, Rising Artist-Writer of the Year, Curb | Word Music Publishing), Jake Gear (nominee, Song Champion of the Year, Hang Your Hat Music) and Sophie Moll (Jimmy Robbins Music); (L-R, front row): Abbe Nameche (Wrensong/Reynsong Entertainment), Courtney Allen (Concord Music Publishing), Aubrey Rupe (Young Guns Publishing); (floor): Ruston Kelly (presenter, Concord Music Publishing). Photo: Katie Kauss

The Nashville Chapter of the Association of Independent Music Publishers (AIMP) celebrated the seventh annual AIMP Awards Tuesday night (April 19) at The Listening Room Cafe. Co-hosted by AIMP member Jackie Lee and comedian John Crist, the evening honored the accomplishments of Nashville’s independent publishers and writers over the last year.

AIMP nominees teamed up for unique performances throughout the night. Matt Stell performed Gayle’s “abcdefu,” Lee Brice took on Jordan Davis’ “Buy Dirt,” Callista Clark and Jimmie Allen performed Kelsea Ballerini’s “Half of My Hometown,” and Kylie Morgan and Dylan Marlowe did a rendition of Brothers Osborne’s “Younger Me.” Additionally, Davis took on Ryan Hurd and Maren Morris’ “Chasing After You,” Hardy and Morgan Wallen performed Wallen’s “Sand In My Boots,” and CJ Solar and Hannah Ellis played Cody Johnson’s “’Til You Can’t.”

Relative Music Group’s Hardy was the night’s most decorated winner. He won Songwriter of the Year, as well as Song of the Year with “Sand In My Boots,” co-written with Josh Osborne and Ashley Gorley and recorded by Wallen. Publisher of the Year went to Kobalt Music. MeGusta Music’s Trina Smith-Dort was recognized as Song Champion of the Year.

The full list of nominees and winners for each category is listed below:

AIMP Rising Songwriter Of The Year
Brinley Addington (Spirit Music)
Sara Davis (Big Machine Music)
Josh Jenkins (SMACKSongs) – WINNER
John Morgan (Triple Play/Double Down Music)
Brett Tyler (Combustion Music)
Dallas Wilson (Riser House Entertainment)

AIMP Rising Artist-Writer Of The Year
Tenille Arts (Noble Vision Music) – WINNER
Callista Clark (Big Machine Music)
Hannah Ellis (Curb | Word Music Publishing)
Dylan Marlowe (Play It Again Music Group)
Kylie Morgan (SMACKSongs)
CJ Solar (Edgehill Music)

AIMP Artist-Writer Of The Year
Jimmie Allen (Endurance Music)
Lee Brice (Double Down Music) – WINNER
HARDY (Relative Music Group)
Walker Hayes (SMACKSongs/Rare Spark Media Group)
Ryan Hurd (Big Machine Music)
Morgan Wallen (Big Loud)

Song Champion Of The Year
Jake Gear (Hang Your Hat Music)
Lee Krabel (SMACKSongs)
Cris Lacy (Warner Music)
Colt Murski (Curb | Word Music Publishing)
Ciara Shortridge (Curb | Word Music Publishing)
Trina Smith-Dort (MeGusta Music) – WINNER

AIMP Songwriter Of The Year
Corey Crowder
Jesse Frasure
Ashley Gorley
Michael Hardy – WINNER
Hunter Phelps
Jonathan Singleton

AIMP Publisher Of The Year
Big Loud Publishing
Big Machine Music
Kobalt Music – WINNER
Round Hill Music
SMACKSongs
Spirit Music

AIMP Publisher’s Pick Of The Year
“Bigger Man” written by Joy Oladokun, Maren Morris, Jimmy Robbins, Laura Veltz – Prescription Songs/Heroes and Halos Music/JRM Publishing/Round Hill Music/Big Machine Music – recorded by Joy Oladokun and Maren Morris

“Briefcase” written by Walker Hayes, Lori McKenna – SMACKSongs/Rare Spark Media Group/Concord Music Publishing/Creative Nation – recorded by Walker Hayes

“Miles” written by Luke Preston, Elvie Shane, John Sherwood – Anthem Entertainment/Little Louder Publishing /Rome Phrey Publishing – recorded by Elvie Shane

“Over You is You” written by Tenille Arts, Matt Stell, Ben Stennis, Alex Kline – Young Guns Publishing/Kobalt Music/Noble Vision Music/Endurance Music/Sheltered Music Publishing – recorded by Matt Stell and Tenille Arts

“Truth About You” written by Matt Alderman, Mitchell Tenpenny, Thomas Archer – Curb | Word Music Publishing/MV2 Entertainment/Riser House Entertainment – recorded by Mitchell Tenpenny

“Younger Me” written by TJ Osborne, John Osborne, Kendell Marvel – King Pen Music/Concord Music Publishing – recorded by Brothers Osborne – WINNER

AIMP Song Of The Year
“abcdefu” written by GAYLE, Dave Pittenger, Sara Davis – Big Yellow Dog/Art House Entertainment/Big Machine Music – recorded by GAYLE

“Buy Dirt” written by Jordan Davis, Josh Jenkins, Matt Jenkins, Jacob Davis – Anthem Entertainment/SMACKSongs/Combustion Music – recorded by Jordan Davis and Luke Bryan

“Chasing After You” written by Brinley Addington and Jerry Flowers – Mojo Music/Anthem Entertainment – recorded by Maren Morris and Ryan Hurd

“Half of My Hometown” written by Kelsea Ballerini, Shane McAnally, Jimmy Robbins, Nicolle Galyon, Ross Copperman – SMACKSongs/Tempo Investments/JRM Publishing/Round Hill Music

“Sand In My Boots” written by Michael Hardy, Josh Osborne, Ashley Gorley – Relative Music Group/SMACKSongs/Round Hill Music – recorded by Morgan Wallen – WINNER

“’Til You Can’t” written by Ben Stennis and Matt Rogers – Young Guns Publishing/Anthem Entertainment – recorded by Cody Johnson

Industry Ink: Jamie O’Neal, Sneaky Animals Music, Adam Sanders

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Jamie O’Neal Signs With Kinkead Agency

Jamie O’ Neal has signed with the Kinkead Agency for representation. Her new album, Now And Then, is set for release this fall.

O’Neal scored back-to-back No. 1 singles in 2001 with “There Is No Arizona” and “When I Think About Angels.” She followed that up with multiple hits including “Shiver,” “Trying To Find Atlantis,” and “Somebody’s Hero.”

She has earned Grammy nominations, won ACM and Billboard Awards, and penned most of her own songs, as well as hits for Reba McEntire, Martina McBride, Leann Rimes, Cece Winans, Idina Menzel and others.

Steve Cropper, Eddie Gore, Justyna Kelley Launch Sneaky Animals Music

Writer/producer team Eddie Gore and Justyna Kelley have joined forces with legendary guitarist Steve Cropper to launch a new label and production company, Sneaky Animals Music.

The company’s first signing is Emily McGill, daughter of the late Chuck McGill, a local hero in the West Tennessee music scene. McGill grew up singing and playing in her family band and working in her father’s music store, The Bandstand.

She signed a publishing deal with Eddie and Justy Productions in 2020, and has worked and written with Bud Lee, Irene Kelley, Steve Mandile, Jonathan Singleton, Aaron Raitiere, Ronnie Bowman, Troy Tomlinson, and more.

McGill and Cropper will also be playing at Nashville’s City Winery on April 26 7 p.m. CT. For ticket information, click here.

Adam Sanders’ Whiskey Jam Takeover Helps S.O.N.G.S. Foundation

Pictured (L-R): Anna Bea Major from Gator Michaels Consulting, Kelly Ford from PickleJar, Gator Michaels from GMC, Erik Lokkesmoe from Outback Presents, and Adam Sanders

Last month, Adam Sanders held his Whiskey Jam Takeover benefiting the NMPA S.O.N.G.S. Foundation.

The music-filled event raised $6,236 for the charity.

Hardy, Jameson Rodgers, Randy Montana, Hunter Phelps Headline Inaugural ‘Coulda, Shoulda, Woulda’ Benefit

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Pictured (L-R): Hunter Phelps, Hardy, Tatum Allsep (Founder/CEO, Music Health Alliance), Jameson Rodgers, Randy Montana. Photo: Hunter Berry

Music Health Alliance’s inaugural “Coulda, Shoulda, Woulda” event took place last night headlined by four of Music City’s hottest writers: Hardy, Randy Montana, Hunter Phelps and Jameson Rodgers.

Pictured (L-R): Randy Montana, Hunter Phelps, Jameson Rodgers, and Hardy. Photo: Hunter Berry

The four performed songs in the round that “coulda, shoulda, woulda” been a smash along with their biggest hits during the evening of stories and songs. Hosted by Country Countdown USA’s Lon Helton at City Winery, the event raised $125,000 to support the Nashville-based non-profit’s free healthcare programs and life-saving advocacy services.

Based in Nashville, Music Health Alliance has provided free healthcare advocacy and support to more than 18,000 music industry members across 49 states in the non-profit’s first nine years by providing access to medicine, mental health resources, COVID-19 relief, diagnostic tests, lifesaving transplants, end of life care and many other necessary services.

On The Cover: Jason Aldean Graces Cover Of MusicRow Magazine’s 2022 InCharge Issue

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MusicRow, Nashville’s leading music industry trade publication, is proud to announce the 2022 release of its flagship print directory, InCharge. Multi-Platinum entertainer and country mainstay, Jason Aldean, graces its cover.

Over the past 16 years, Aldean has released nine studio albums and bolstered 26 No. 1s, 15 billion streams, and over 20 million albums sold. With his tenth studio project—a double-album titled Macon, Georgia—releasing on April 22, Aldean is gearing up to take the road this summer on his “Rock N’ Roll Cowboy Tour.” The trek will launch on July 15 in Scranton, Pennsylvania and will span 34 cities.

MusicRow‘s InCharge issue highlights some of the most influential music industry executives in the Nashville entertainment community. This year’s edition includes 381 profiles which are accompanied by contact information, career biographies, and detailed board and organizational membership affiliations.

This annual guide also includes a company appendix, record label staff appendix, and a professional categories appendix, which lists executives by their areas of expertise, including label, talent agency, management, music publishing, legal, finance, performing rights organizations and more.

“Our industry is filled with both opportunities and challenges. The leaders featured in this publication are able to identify and navigate both successfully while guiding the industry forward. From the restructuring of distribution channels due to changing technology, to unexpected hardships created by a pandemic, these executives champion and lead our industry through triumph and evolution,” says MusicRow Owner/Publisher, Sherod Robertson.

In this issue of InCharge, MusicRow also takes a deep dive into the world of the metaverse as it becomes more and more buzzworthy in our culture. Tracing the journey that its cutting-edge technology has taken so far, this article also looks ahead to potential uses pertaining specifically to the music industry and opportunities that the metaverse may offer in the years to come.

Single copies of MusicRow’s 2022 InCharge issue are available for purchase at musicrow.com for $110, and are included with yearly MusicRow memberships.