Scott Scovill Releases New Book ‘Tenacious: The Art of Relentlessly Pursuing Your Wildest Dreams’ [Excerpt]

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Scott Scovill

Scott Scovill, founder of Moo TV, has released a new book, Tenacious: The Art of Relentlessly Pursuing Your Wildest Dreams, out now via Forefront Books.

The book distills Scovill’s journey from rock bottom to industry leader into a roadmap for others. Part memoir and part motivational guide, Tenacious shares the unfiltered stories behind his rise, alongside insights from a range of contributors, including Brad Paisley, Alan Jackson, Olympic champion Scott Hamilton, Peter Frampton, as well as NASA astronauts, elite athletes, CEOs and a Navy SEAL. More than a memoir, Tenacious is a playbook for anyone looking to build a life fueled by grit, creativity, and the relentless pursuit of what matters most.

An early chance encounter with U2’s crew and a gutsy stint as a stowaway on their “Joshua Tree Tour” changed everything early on for Scovill, who almost didn’t graduate high school because of fear of failure. That U2 moment launched him into a whirlwind career working with legends like the Rolling Stones, David Bowie, Whitney Houston, Paula Abdul and Ozzy Osbourne, implementing cutting-edge technology on the world’s biggest stages. When Alan Jackson hired him as a video director, Nashville became home, and his creative work grew into a thriving empire as the founder of Moo TV. Today, he owns multiple award-winning companies, employs hundreds, performs across Europe and has even checked “Antarctic expedition” and “NASA Zero-G training” off his bucket list.

Scovill’s portfolio includes directing live concerts and producing high-profile projects, including a CBS special starring Garth Brooks and Trisha Yearwood. His technical and artistic prowess has earned him a CMA Touring Award for his work with Brooks and “Visual Designer of the Year” honors for Paisley’s world tours.

On the pages of Tenacity, readers will learn how to cultivate tenacity – even if it doesn’t come naturally, turn rejection, setbacks and failure into fuel for growth, seize opportunities when they come (and create them when they don’t), and build a career and a life that reflects their passions and values through the wisdom of world-class performers and pioneers.

Abbreviated Excerpt from Tenacious: The Art of Relentlessly Pursuing Your Wildest Dreams by Scott Scovill. Reprinted with permission of Forefront Books.

In addition to attending college, at this point I was holding down three jobs. One of them was waiting tables at a Howard Johnson’s. For those of you who haven’t had the pleasure, HoJo’s is a mid-level chain of restaurants and hotels that sprouted up along highways. This one was located off Interstate 90, the main route from upstate New York to Boston. Being a waiter at Howard Johnson’s wasn’t my ideal job, but I needed the money, so I endured. I stood just inside the entrance, waiting for my first customers to arrive on what would be another long, tedious day. Was this really me? Was this my life? Was this all I would be?

I dreaded working my shifts. I had all of this pent-up energy and desire. I am even tempted to say I had ambition. But ambition for what? I knew I wanted to be more. I knew I was tired of failing— tired of being afraid. I had all the fuel but no spark. What I didn’t realize then is that I wasn’t excited enough about anything to inspire the kind of hard work necessary to rise above my circumstances or shortcomings. I was deeply depressed and lost.

Just then, something caught my eye. It was a glint of shiny steel outside the restaurant window. An amazing-looking bus had just pulled into the lot. It had a massive space shuttle painted on the side of it. I have always been a space nut. Did the people inside work for NASA?

I rushed over to the hostess and asked her to please seat the bus passengers in my section, and she agreed. As I watched them exit the vehicle, my anticipation quickly fell to disappointment. They were all dressed in black, and several of them had long hair. They did not look like they worked for NASA.

I took their drink orders, then asked, “Why the bus?”

One of them spoke up in the thickest of Irish accents. “We work for the band U2.”

Holy cow! I was taken aback, but coolly replied, “Oh, OK.” Then I walked to the kitchen to collect myself, my mind buzzing.

Why was my mind buzzing? Let me give you some perspective. This was during the peak of U2’s explosive popularity. This was 1987, their album The Joshua Tree had just been released, and it was phenomenal. I played the album incessantly. It was the soundtrack to my life, but, more than that, the music was a comfort, the songs almost a place where I could hide from my hurtful reality. These guys worked for U2? Still incredulous, I went back out to the table with their drinks. I had a lot of questions.

“Hi, how can you guys possibly work for U2? How is that even a thing? I thought you’d have to be Bono’s cousin or something to get a job like that.”

The table cracked up. With the ice broken, my questions must have seemed endless. The picture coming together in my mind was wild. These guys worked for U2, my favorite band ever, and this was actually something you could do with your life. That was beyond fascinating to me. Traveling around the world with Bono, the Edge, and the boys, getting paid to go to shows? Wow!

By the end of the meal, they actually insisted that I come to the next show. It was in Worcester, Massachusetts, a few hours’ drive away. I hesitated to say yes—I didn’t want them to think I was pretending to have fun with them just to get tickets. My pride wanted me to say no, but I was too intrigued…

The U2 guys had suggested that I come early, so I did and was able to park right by their bus with the space shuttle image on it. As I was getting out of the car, one of the crew was stepping off the bus. He smiled, waved me over, and took me backstage to get my ticket. As we walked, we ran right into Bono and the Edge. Holy shit! The Edge had a question about the show for my crew escort, who answered him and then introduced me.

They both had a great demeanor: cool, but approachable and real. The wild thing is, as awesome as it was to meet my heroes, I was even more intrigued by the industry I was discovering. As the crew member and I continued walking, I peppered our conversation with a bunch of questions about touring. He answered them all, and I was riveted.

When the doors opened I headed straight for the sound and lighting consoles. I was so curious! I was in awe of the technology, and every answer they offered brought two more questions. It was amazing to learn about all that it took to put a show like this together.

I was especially interested in the lighting console. I was watching the opening act, Lone Justice, when their lighting director noticed my fascination. He gestured for me to come close and demonstrated to the beat…

I stood in the middle of the arena processing this exciting lifestyle. Then it happened . . . arguably the biggest moment in my entire life. The lights went out and the crowd went wild, really wild. There was no safety lighting back then—it was pitch black. Thousands of people screaming together produced the most incredible sound. I stood there in the dark, overwhelmed by the roar, and it hit me:

THIS IS WHAT YOU ARE GOING TO DO WITH YOUR LIFE! You love music, technology, people, and travel—this is what you are going to do with your life!

These people roamed the world, implementing incredible technology, making the music happen. The product they produced was the roar of the crowd. The sound of joy. They made people happy for a living! Not just happy, but so happy that they screamed!

Amazon Music Unveils New Originals Ahead Of Stagecoach 2026 Livestream Return

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Amazon Music is once again serving as the exclusive livestream destination for Stagecoach, which takes place April 24–26, with coverage available on Prime Video, Twitch and the Amazon Music app beginning at 3 p.m. PT each day.

Fans can enjoy performances from headliners Cody Johnson, Lainey Wilson and Post Malone, along with a cross-genre lineup including Third Eye Blind, Avery Anna, Ludacris, Michael Marcagi, Pitbull, The Red Clay Strays, Wynonna Judd, Diplo and many more, plus exclusive backstage interviews from the comfort of their own couches. For the second consecutive year, Amazon Music invites fans around the world to experience Stagecoach with a daily international rebroadcast beginning at 9 a.m. BST.

To build excitement for Stagecoach, today, Amazon is also releasing two new Amazon Music Originals from Third Eye Blind and Michael Marcagi, available now exclusively on Amazon Music. Third Eye Blind delivers a rendition of David Bowie’s “Heroes” featuring Elle King, while Michael Marcagi and Chance Peña join forces with The Head and the Heart to reimagine their anthem “Rivers and Roads.” Both Amazon Music Originals are available now on the Country Heat playlist, with one final release from an as yet unannounced artist arriving ahead of the Stagecoach livestream.

“These Amazon Music Originals showcase the range and creativity of the artists, giving fans a fresh way to connect with their music ahead of Stagecoach,” says Michelle Tigard Kammerer, Global Head of Country Music for Amazon Music. “As we bring the festival to a global audience through our annual livestream, we’re creating moments that deepen fans’ connection to Stagecoach and country music. We’re excited to deliver these tracks to listeners now and bring the energy of Stagecoach to fans around the world.”

The Amazon Music Originals join a growing catalog of more than 20 tracks from Stagecoach artists, including new 2026 releases from Cameron Whitcomb, Braxton Keith and Tyla Rodrigues and Ty Myers, alongside standout originals from previous years by artists like Lainey Wilson, Bailey Zimmerman and Post Malone. The full collection of Amazon Music Originals will be featured throughout April on the Country Heat playlist.

Clint Black & Lisa Hartman Black Executive Produce New Lifetime Film ‘When I Said I Do’

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When I Said I Do’s Eric Johnson and Sarah Drew

Clint Black and Lisa Hartman Black are executive producing a new Lifetime movie inspired by their duet, When I Said I Do, that will premiere May 23.

When I Said I Do stars Sarah Drew as Ali Corley (Drew), a widowed search-and-rescue K-9 handler who has rebuilt her life after losing her husband in the line of duty. Devoted to her family and her high-risk career, she’s reluctant to open her heart again until she meets Shawn Willis (played by Eric Johnson, who also stars in the film), a quiet rescue specialist with a past of his own. As the two find a real connection, they are forced to confront their grief and fear and discover whether they have the courage to love again.

In addition to serving as executive producers, Black and Hartman Black also appear as themselves in the film, hosting a relationship podcast that plays a meaningful role in shaping the characters’ emotional journey. The duet that inspired the movie, “When I Said I Do.” was written by Black and spent multiple weeks at the top of Billboard’s Hot Country chart as well as reaching No. 31 on the Billboard Hot 100.

When I Said I Do will air at 7 p.m. CT on the Lifetime channel.

Dylan Marlowe Fronts New Band 80 Acres

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Dylan Marlowe has formed a new band, 80 Acres, alongside Christian Strahley (drums), Ethan Leak (guitar) David Medlin (guitar), and John Frisch (bass). The band has dropped their self-titled debut EP today (April 8) via Sony Music Nashville.

The formation of the band happened through Marlowe’s solo touring career, as all of 80 Acres backed Marlowe on the road. Forming their sound through gritty guitars, anthemic melodies and an unapologetic attitude, the band honors the punk rock genre.

Marlowe solo-penned four of the five tracks on the EP, and co-produced the project with Ryan Youmans. Medlin co-penned “Mess We Made” with Marlowe, which features Treaty Oak Revival.

“It’s just freedom,” says Marlowe. “It’s fun. It’s feeling like you’re 10 years old in your bedroom playing your guitar for the first time, learning the first song you ever learned or the first chord on your guitar. That’s how it felt making this music.”

80 Acres Track List:
1. “Wait At The Gate” (Dylan Marlowe)
2. “Least You Could Let Me Do” (Dylan Marlowe)
3. “Roses” (Dylan Marlowe)
4. “Mess We Made” (feat. Treaty Oak Revival) (David Medlin, Dylan Marlowe)
5. “Is You” (Dylan Marlowe)

Dylan Gossett Inks With TMWRK

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Dylan Gossett

Big Loud Texas/Mercury Records artist Dylan Gossett has signed a management deal with TMWRK. Andrew McInnes, Paddy Scace and Sydney Clarke will make up Gossett’s team.

“We could not be happier to be working with Dylan,” says McInnes, CEO and Founder of TMWRK. “We have been fans for a few years now and are very excited for his very bright future.”

Originally from Austin, Gossett has established himself as a fast-rising Texas Country artist, blending Americana and Red Dirt influences with his southern lyricism. His 2023 multi-platinum breakthrough single “Coal” has amassed half a billion streams, and landed on the Billboard 100 and placed on the UK Official Singles Chart.

He released two self-written, recorded, and produced EPs, No Better Time in 2023 and Songs In The Gravel in 2024. In 2025, he released his debut album Westward, also self-produced.

Over the past two years, he has sold over 100,000 headline tickets and has made festival appearances at Stagecoach Festival, SXSW, CMA Fest, Country 2 Country, Austin City Limits Festival, and more. He has also supported Morgan Wallen and Noah Kahan on the road.

Sarah Beth Watson Launches Greener Grass Public Relations

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Sarah Beth Watson. Photo: Becca Mitchell

Sarah Beth Watson has launched Greener Grass Public Relations.

“With 15 years of Nashville industry experience, I’ve learned the best stories are the ones that are carefully tended while also evolving to keep up with the times,” she shares. “From previously working in Radio Promotion, Artist Management, and various record labels, my roots have been defined by a passion for the ‘well-watered’ narrative: one that grows with intention, strategy, and authenticity. I’ve worn many hats in this town, giving me a 360-degree perspective on how a thoughtfully cultivated story can truly move the needle.”

Watson has worked across country, pop and beyond, with artists including Megan Moroney, BRELAND, Trace Adkins, Drake White, LOCASH, George Birge, Runaway June, Tyler Braden, Barenaked Ladies, Uncle Kracker and more. She has lead press strategy and execution for major festivals and events including Pilgrimage Music Festival and Country Thunder, as well as spearheading media efforts for standout moments including BRELAND & Friends at the Ryman and multiple Grand Ole Opry debuts for emerging artists. Her prior career stops include Sweet Talk PR, BBR Music Group, Red Light Management and MCA.

Watson can be reached here.

Industry Ink: Gibson Gives, Paul Cauthen, Restless Road, The Kentucky Gentlemen

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Gibson Gives & FirstBank Amphitheater Music Education Program Raise Over $216,000 For Williamson County Students

Pictured (L-R): Jason Golden, Alex Tinker, Rick McEachern, Nancy McEachern, Erica Krusen, Demetra Kopulos and Mark Kinzer. Photo: Josh Beech

Gibson Gives once again partnered with FirstBank Amphitheater to raise funds to support Williamson County Public Schools and music education initiatives. This year, Gibson Gives and FirstBank Amphitheater auctioned a selection of guitars and instruments signed by Alice Cooper, Brantley Gilbert, James Taylor, Willie Nelson, Cody Jinks, Collective Soul, Daughtry, The Doobie Brothers, Halestorm, Judas Priest, Rise Against, Tedeschi Trucks Band, and many more.

The online sale, hosted by Julien’s Auctions on March 5, marked the fifth consecutive auction in this collaboration and brought the five‑year cumulative total to more than $216,000 raised for the Gibson Gives and FirstBank Amphitheater Music Education Program.

“We are grateful to Gibson Gives for their generous support of the fine arts programs in Williamson County Schools,” says Mark Kinzer, Director of Fine Arts at Williamson County Schools. “This gift is an investment in creativity, opportunity and the power of music to change lives. We are honored to partner with an organization that believes so strongly in making a meaningful difference.”

 

Paul Cauthen Performs ‘Texas Swagger’ On ‘The Kelly Clarkson Show’

YouTube video

Paul Cauthen took the stage to perform “Texas Swagger” on The Kelly Clarkson Show last Friday (April 3).

Cauthen is celebrating the release of his latest album, Book of Paul, available now via Velvet Rose Records/Thirty Tigers. He will bring his “Tonkin’ ‘N Tejas Tour” to the Ryman Auditorium in September.

 

Restless Road Joins WSM Ahead of Disney’s ‘Main Street Country’ EP Release

Pictured (L-R): Charlie Mattos, Colton Pack, Amber Anderson, Zach Beeken, Garrett Nichols and Kelly Sutton. Photo: Restless Road

Restless Road joined WSM in studio ahead of Disney’s Main Street Country EP release event at the Opry’s Studio A on April 2.

The EP is available now, and also features Kane Brown and Katelyn Brown, Dasha, Maddie & Tae and BRELAND.

 

The Kentucky Gentlemen Honored With HRC’s Trailblazer Of The Year Award

The Kentucky Gentlemen.

The Kentucky Gentlemen were recently honored with the Human Rights Campaign’s Trailblazer of the Year Award.

“In a world full of stones, be a Rhinestone,” the duo, which is composed of twin brothers Derek and Brandon Campbell, share. “We’ve always believed that simply showing up fully as ourselves is powerful. To be recognized by the Human Rights Campaign in this way is incredibly meaningful. This award isn’t just for us, it’s for every person who has ever felt like they didn’t fit the mold. We hope our journey continues to remind people that there is room for all of us.”

They performed their defiant anthem “To Kill Me,” at the ceremony which was recently reimagined in a remix featuring Grammy Award-winning international artist Estelle.

Ray Stevens Suffers Fall, Album Release Remains On Track

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Ray Stevens. Photo: Angela Talley

Ray Stevens is recovering after a fall on March 29 that resulted in a broken neck.

He was briefly hospitalized in the Nashville area and is now recovering at home. Any cards of well wishes can be directed to 5724 River Rd., Nashville, TN 37209.

Stevens’ upcoming album Favorites Old & New remains on schedule to release this Friday (April 10) via Curb Records. The 13-track project features “The Look of Love,” “It Had To Be You,” “Come Rain or Come Shine,” “I Guess You’ve Never Been in Love With the Moon,” “Moving Out is Easier Than Moving On” and more.

“I had a lot of fun creating this album, Favorites Old & New,” shares Stevens. “It really does contain a few of my favorite old songs as well as favorite new ones penned by some talented writers. I just hope Ray Stevens fans enjoy it as much as Ray Stevens!”

NSAI Celebrates Successful 34th Annual Tin Pan South Songwriters Festival

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Sean McConnell, John Eddie and Olivia Wolf perform for a packed room at The Bluebird Cafe (Southbound Tequila Stage). Photo: Jason Davis for Tin Pan South

Tin Pan South Songwriters Festival 2026 is in the books, after a successful 34th annual festival featuring hundreds of songwriters in Nashville March 24-28.

With 10 venues, 97 shows and over 300 hours of stories and songs, nearly 12,000 fans experienced unvarnished, intimate performances of current hits, legendary songs, future chart-toppers and anthems that have been cemented in music history. Various last-minute lineup additions and special guest appearances added to the excitement of the 2026 event and audiences were surprised with appearances by writers and artists including Bob DiPiero, Kashus Culpepper, Sam Palladio, Forrest Whitehead, Rivers Rutherford, Jaxson Free, Matthew Perryman Jones, Dave Turnbull, Andy Buckner, Erin Kirby and Kassi Ashton, among others.

Throughout the week, shows featured a wide variety of genres and songs spanning decades. At the Custom House by Guitar Center Stage at the Station Inn, James Otto quieted the audience with a stunning rendition of “In Color” on Tuesday, while Contemporary Christian hitmaker Matthew West performed at Anzie Blue.

On Wednesday the Tennessee Association of Broadcasters Stage at the 1865 Club welcomed the Y’all 106.7 show featuring songwriters Chuck Cannon, Billy Dean and James Dean Hicks, while audiences at the Jack Daniel’s Stage at 3rd and Lindsley Nashville enjoyed a show featuring ASCAP writers Pat Alger, Caylee Hammack and Mark Irwin at 6 p.m., and a round featuring NSAI Board Presidenth/hit songwriter Lee Thomas Miller with Sela Campbell, Thomas Edwards, Randy Montana and Randy Rogers, presented by BMI took place at 9 p.m.

Thursday saw shows with five-time CMA Musician of the Year Jenee Fleenor alongside Rob Hatch and Jenny Tolman at the round presented by SESAC on the Tennessee Entertainment Commission Stage at the Analog at Hutton Hotel, while singer-songwriter Sean McConnell joined John Eddie and Olivia Wolf at the Southbound Tequila Stage at The Bluebird.

On Friday and Saturday, the Nashville Scene Stage at Love and Exile featured a performance from Jenna Andrews and Stephen Kirk,  the Visit Music City Stage at The Cowan hosted the four songwriters behind the hit song “Texas” – Johnny Clawson, Lalo Guzman, Kyle Sturrock, and Josh Dorr at 6 p.m., while the 9 p.m. round opened with “Grenade” (recorded by Bruno Mars) performed by Louis York, and simultaneously over at the Beyerdynamic Stage at the Commodore Grille, Lydia Slagle of The Secret Sisters was filling the room up with pure Americana on the round featuring Slagle, Matthew Perryman Jones and Mary Bragg.

Plans are already underway for the festival’s upcoming 35th year celebration March 30-April 3, 2027.

Ella Langley To Headline Stars For Second Harvest

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Ella Langley has been unveiled as the headliner for the annual Stars for Second Harvest, taking place June 2 at the Ryman Auditorium.

Langley recently made history with her crossover hit “Choosin’ Texas,” which is currently sitting atop the Billboard 100. She is set to release her sophomore album Dandelion this Friday (April 10), and will embark on “The Dandelion Tour” this May, making arena and amphitheater stops in St. Louis, Savannah, Oklahoma City and more. Langley will also join Morgan Wallen for select dates on the “Still The Problem Tour” throughout the year, as well as make festival appearances at Stagecoach, Rock The Country, CMA Fest and more.

Langley is the first performer revealed for the ERNEST & Friends lineup. Past guests have included Keith Urban, Blake Shelton, Dierks Bentley and more. More performers will be unveiled at a later date.

Tickets are available here. Proceeds from the show benefit Second Harvest Food Bank of Middle Tennessee