Chevy Collabs With Brooke Lee To Reimagine ‘See the USA in Your Chevrolet’ For New Ad Campaign
Chevrolet is kicking off the celebration of America’s 250th anniversary by revitalizing a number of iconic consumer campaigns, and is collaborating with rising country artist Brooke Lee to release a modern interpretation of the song “See the USA in Your Chevrolet.”
The original “See the USA in Your Chevrolet” song was recorded by singer, actress and TV personality Dinah Shore and debuted during her TV show The Dinah Shore Show in 1951. The tune went on to inspire a series of ads honoring the country’s beauty, including a bold stunt by Chevy. Both in 1964 and 1973, the team airlifted a Chevy Impala atop the 1,400-ft Castleton Tower rock to create both TV and print ads, symbolizing Chevrolet as a brand with the ambition to do big things. This year, Chevy returned to Castle Rock for the third time, and the newest imagery will appear in TV, print and digital advertisements.
More than 75 years after the original track, Lee recorded “See the USA in Your Chevrolet” with a modern country twist, which is available today on all major streaming platforms. The new TV commercial debuts today and features Lee singing from the tailgate of a 2026 Chevrolet Silverado ZR2 that has been airlifted to the top of Castle Rock in Utah.
“It’s surreal to collaborate with Chevrolet and put my own voice on an iconic song my grandparents know by heart,” said Lee. “It’s a dream come true to collaborate with a brand I admire on a campaign celebrating our beautiful country, and I’m having a blast driving the same Chevrolet Silverado ZR2 that appears in the spot on tour all over the US.”
Chevrolet’s connection to music and road trips dates back to the 1920s, when Chevrolet introduced the first car radio. Over the decades, Chevrolet has been mentioned in over 1,000 lyrics across genres. As viewers hear Lee’s new version of the song, they will see a variety of Chevy vehicles road tripping across the USA throughout six destinations: Mt. Shasta; Redwood National Park; St. Louis; Nashville; the Florida Keys; and New York. In addition to the Silverado ZR2 perched on the rock, the ad features the Silverado LT Trail Boss, Equinox, Equinox EV, Traverse, Corvette, and Trax.
“Chevy is inextricably linked to the cultural fabric of America,” said Chevy’s Chief Marketing Officer Steve Majoros. “As brands compete to celebrate our country’s 250th, there are few who can authentically embrace, claim, and honor America’s historical milestones in an inspiring, modern way. Chevy is one of those few.”
The commercial is part of a broader campaign that will unfold to honor America’s 250th anniversary. Announced late last year, the Stars & Steel Collection special edition leverages modernized design elements inspired by the American flag and will go into production this spring.
