Category: Sales/Marketing

Crowdsourcing Engages Fans, Fuels Traffic

Crowdsourcing has been growing in popularity among marketers in recent years and offers numerous ways to engage music fans. The buzzword is derived from the concept of outsourcing a service to a crowd, instead of seeking answers internally.

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Category: Artist, Exclusive, Featured, Sales/Marketing, Weekend

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Black River Beefs Up Marketing Dept.

Black River Entertainment has tapped Katie McCartney as Director, Marketing. In the new role, she will handle the day-to-day marketing activities of all artists on the label’s roster. McCartney was most recently with Sony Music Entertainment as Manager of Marketing and Artist Development. Prior to that the MTSU grad held promotion and marketing posts at Lyric Street […]

Category: Featured, Label, Sales/Marketing

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Big Machine Adds Interactive Director

The Big Machine Label Group has added Annie Ortmeier to the Sales, Marketing & Interactive Department as Director of Interactive, spearheading social networking and website initiatives. Ortmeier joins the label group with a strong background in the area, including time at CMT as Merchandising Manager of Ecommerce. She also worked for echo and relocated to […]

Category: Featured, Label, Sales/Marketing

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Summer NAMM Offers Best In Show

Imagine being surrounded in every direction by every type of instrument and accessory imaginable. Where any shape, size, color, make, model or even flavor of musical product is waiting for you to come test it out, all within one room. For musicians with bigger eyes than wallets, the Summer NAMM Convention—a gathering of the musical products industry held annually at the Nashville Convention Center—can be a dream come true.

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Category: Exclusive, Featured, Organizations, Sales/Marketing

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Week Two Is Like The “Morning After”

Week Two is traditionally like the “morning after.” The sales party fireworks stimulated from high visibility press exposure and the flexing of high-dollar marketing muscles becomes dims as labels wake to a new reality. Traditionally, the hangover from the week two sales drop falls…

Category: Exclusive, Featured, Sales/Marketing, Weekend

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Industry Ink Tuesday (7/26)

Singles Only pitch group • Word Entertainment hiring • Capitol’s Dawn Gates • CMT One Country’s Lucia Folk • Fontanel Adds New GM

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Category: Featured, Label, Sales/Marketing

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Kathy Olen Launches Atticus Brand Partners

Kathy Armistead Olen, former Vice President and Brand Agent for WME, has launched Atticus Brand Partners, handling sponsorships, product endorsement deals and more.

Category: Featured, Sales/Marketing

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Top 10 Idol Earners

Forbes loves to compile Top 10 Earning lists and its latest “revelation” is a ranking of American Idols. Anyone paying attention would immediately guess (and be correct), that Carrie Underwood reigns supreme

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Category: Artist, Featured, Sales/Marketing, Weekend

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Google+ Hangout Feature Powers Virtual Concert

Singer songwriter Daria Musk recently used the new Hangout technology on Google plus to promote a 6.5 hour virtual concert around the globe. The entrepreneurial artist ultimately reached thousands of viewers from Norway to Argentina to Australia.

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Category: Artist, Exclusive, Featured, Sales/Marketing

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The Band Perry Scores Another Gold Single

The Band Perry’s latest hit “You Lie” has earned Gold certification from the RIAA for 500,000-plus paid downloads. This is the first single and hit for songwriters Aaron, Brian and Clara Henningsen. “‘You Lie’ is full of spitfire and it’s our high-five to everyone who’s been the victim of a cheatin’ heart,” explains The Band Perry. […]

Category: Artist, Awards, Featured, Sales/Marketing

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Antitrust Regulators Eye Google

Amid scrutiny by federal antitrust regulators, Google is funneling more money than ever into lobbying efforts. According to a report by NPR, Google spent $2.06 million to influence lawmakers between April- June 2011, a 54 percent increase from the same period last year. Last month the Federal Trade Commission opened an inquiry into Google. The […]

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Category: Featured, Financial/Legal, Sales/Marketing

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