Grayscale Marketing recently celebrated its four-year anniversary with a new milestone, announcing it has sold more than 500,000 tickets for its event clients, less than four years after being founded in 2015.

“I’m proud of the real impact we’ve had for our clients as we celebrate another year in business,” said Founder and CEO of Grayscale Marketing, Tim Gray. “Crossing the 500,000 tickets sold mark is a testament to our team, our unique process and that we deliver on what we say we will, every time — few things are more important to me than that.”

Grayscale has represented clients in 37 states and four countries, servicing industries including entertainment, food and beverage, corporate, and non-profit. In the last two years, the company has doubled its annual revenue and team size. Among the companies that have utilized Grayscale Marketing’s services are Sony Music Nashville, Blue Chair Bay Rum, Califia Farms, Pilgrimage Music Festival, and Inked Entertainment.

“We are grateful to our clients and employees, and look forward to continuing our impactful journey to support our clients’ needs,” said Grayscale Chief Operating Officer Robert Hamm.

Larry Fleet has signed with Big Loud Records. Fleet’s debut single “Tied Down” is available now across all digital platforms.

The blue-collar, Tennessee native grew up with a love of music sparked by an eclectic mix of influences, from Merle Haggard to Marvin Gaye and everything in between. To make ends meet, Fleet worked construction jobs but never lost sight of his dream of making music. A chance encounter with Jake Owen in 2017 led to a collaborative friendship and an opening slot on the road with Owen. Not long after, Fleet was sharing the stage with one of his heroes, Willie Nelson. Etching his mark in the Nashville songwriting community co-writing with tunesmiths including Rhett Akins, Brett James and Kendell Marvel, the hard-working family man (and father of newborn son, Waylon) is now ready to make his debut on the country scene.

“We cannot wait for the world to hear Larry Fleet,” says Big Loud partner Seth England. “He has a throwback style with a fresh twist, and a one of kind voice. I’m also glad we get to introduce Larry by releasing a full project right away. Fans won’t have to wait long to hear how great he is. Thanks for trusting Big Loud, Larry!”

“I am very excited and blessed to be a part of such a progressive group at Big Loud Records,” said Fleet. “To be on the same label as my buddy, Jake Owen, makes it even better.”

“Tied Down,” written by Fleet with Will Bundy and Jim McCormick, is the first offering from Fleet’s upcoming full-length project, Workin’ Hard, produced by Joey Moi.

The Tennessee Governor’s Arts Awards are the highest honors this state gives to artists. Music, our signature export, was rightfully front and center this year.

Lauded at the Governor’s Mansion at a Wednesday evening gala (Oct. 23) were Brenda Lee, Little Richard, Janice Birchfield, The Country Music Hall of Fame and Bonnaroo co-founder Ashley Capps.

The celebration began with a hot medley of Little Richard hits by the Jimmy Church Band – “Good Golly Miss Molly,” “Lucille,” “Jenny Jenny,” “Long Tall Sally,” “Keep a Knockin,’” “The Girl Can’t Help It”, “Rip It Up,” and “Tutti Frutti.” Richard Penniman, the full name of the inaugural Rock N Roll Hall of Fame inductee, has been a Tennessee resident for more than 15 years. Before that, he was a resident on and fixture of Jefferson Street in the 1950s.

“Jimi Hendrix was in my band in Nashville [at the Club Baron],” the 86-year-old rock legend recalled. “[Growing up in Georgia,] I listened to [Nashville’s] WLAC all night.

“This shows you how far God brings you….God bless you all.”

Birchfield is the washtub bass player and spokesperson for the East Tennessee string band The Roan Mountain Hilltoppers.

“It has always been an honor and a privilege to represent the music of East Tennessee,” said the Appalachian musician. “It’s been an honor to travel for the state of Tennessee.”

Her old-time country band played, with Janice emceeing and grooving on her homemade bass. The musicians were joined by champion flat-foot cloggers, to the crowd’s delight. Among those mentored by the band are the current Opry stars Old Crow Medicine Show.

Capps not only co-founded Bonnaroo, he was the entrepreneur behind the widely respected Knoxville nightclub Ella Guru’s, the promoter who puts on that city’s annual Big Ears Festival and the owner of Knoxville’s downtown theaters The Bijou and The Tennessee.

“I’m in awe to be here tonight in this extraordinary company,” he said. “It makes me really proud to be a Tennessean.”

Like Capps, the Country Music Hall of Fame was honored in the “Arts Leadership Award” category. The museum’s Kyle Young accepted the accolade.

“Thanks so much for this treasured recognition,” he said. “Country music has not always been treated as a cultural asset. It has not been a particularly easy road. This award is heartening because it offers joyful endorsement of the music that built this town. This art matters. We sustain the music that sustains us.”

The others lauded in the “Arts Leadership” awards category were Linda Caldwell, the founding director of the Tennessee Overhill Heritage Association in East Tennessee and former Tennessee Arts Commission executive director Rich Boyd, a Nashvillian.

Mandy Barnett performed three tunes in honor of Brenda Lee – “I’m Sorry,” “Sweet Nothin’s” and “All Alone Am I” – with the piano accompaniment of Chris Walters.

“Mandy, thank you, what a singer you are,” said Brenda. “It’s been a wonderful, wonderful journey. All of you recipients, you are so precious. I’m just so proud to be here. God bless you. God love you. And, as I always say, ‘Keep on rockin.’”

The others honored in the “Distinguished Artist” category were Knoxville editorial cartoonist Charlie Daniel and Nashville abstract-expressionist painter Joanna Higgs Ross.

Alongside old-time musician Janice Birchfield, the “Folklife Heritage” awardees were Jackson folk sculptor Hattie Marshall-Duncan, Morrison basket maker Sue Williams and Smyrna bead maker Sally Wells, a Chocktaw who became the state’s first Native American honoree.

“What an inspired evening this night was,” said Gov. Bill Lee. “I know a lot more about why Tennessee is such a marvelous place to live than I did two hours ago. “You are part of a legacy that will impact future generations. We are so proud to be part of this event. We honor each one of you tonight.”

As we entered, we were serenaded by the charming, acoustic, brother-sister duo Giri & Uma Peters. During the program, Austin & Courtney Derryberry performed lively string band sounds in between presentations. John Seigenthaler hosted.

Many h’ors d’oeuvres were snacked upon – cheeses on crackers, grapes, cured meats, shrimp, mini-biscuits, etc. However, the Tennessean Executive Residence Conservation Hall ran out of plates.

In addition to Tennessee First Lady Maria Lee, the guests included Manuel, Michael Gray, Robie Cogswell, Jay Orr, Suzanne Kessler, Donna Nicely, Ronnie Shacklett, Sarah Sperling, Gov. Don and Martha Sundquist, Brenda Colladay, Jim Hoobler, Trudy Byrd, George Walker IV, Bobby Fulcher, Anne B. Pope, Joe Kilgore and Joe Brown, the Readyville blacksmith artist who designed the iris-flower-themed statuettes.

The Tennessee Governor’s Arts Awards were established in 1971. They are presented every other year. Prior winners from our
community include Chet Atkins, Earl Scruggs, Eddy Arnold, The Fisk Jubilee Singers, Bill Ivey, Mike Reid, Dolly Parton, Charles K. Wolfe, Bobby Blue Bland, The W.O. Smith School, Johnny Maddox, Booker T. & The MGs, Isaac Hayes, Bobby Jones, Loretta Lynn, B.B. King, The Stax Museum, Vince Gill, Amy Grant, Jim Sherraden, The Fairfield Four, Clara Hieronymus and The Nashville Symphony.