Artists Can Now Sponsor Spotify’s “Brand New Music For You” Recommendation Feature

Spotify is currently testing a new feature that will allow artists and their teams to sponsor the streaming service’s “Brand New Music For You” full-screen recommendations on the mobile app, in order to promote new albums.

These sponsored recommendations will display to both Free and Premium subscribers, and are currently only available for album releases. Premium Spotify users will have the ability to opt out of the recommendations. The option is currently available only in the U.S.

“Part of our marketplace mission is to create tools that bring artists and fans closer together,” said Spotify’s Beck Kloss. “With our unique understanding of listener preferences and ability to deliver personalized recommendations, we can help artists reach the fans that care most about their music, driving value for both artists and fans. We view this as the next iteration of the popular recommendation and discovery features listeners already love on Spotify.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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