Sheet Music Only Release Provokes Discussion

Question: How do you get listeners to pay attention and engage with your work when all music is so readily and easily available?

Answer: Go seriously old school and release an album’s worth of unrecorded sheet music through a publishing house.

At least, that’s what you do if you’re Beck. The shape-shifting singer/songwriter made headlines last week with the announcement that his new album, Beck Hansen’s Song Reader, would be released not in CD, download or vinyl form, but as sheet music with companion artwork. The deluxe collection, due in December from McSweeney’s, features 20 songs (18 with lyrics, 2 instrumental), an introduction by writer Jody Rosen, and a foreword by Beck, for a total of 108 pages across 20 books.

“The Song Reader is an experiment in what an album can be at the end of 2012—an alternative that enlists the listener in the tone of every track, and that’s as visually absorbing as a dozen gatefold LPs put together,” says a post on Beck’s website.

While there is the distinct possibility this could be a publicity stunt to drum up support for an eventual musical release, it is still an interesting approach to fan engagement. Consumers have practically instant access to any album or song they desire, so getting them to spend some time with your work is increasingly difficult. Unless, of course, they have no idea what it sounds like. (In this case, we’re guessing it’s not “Loser”). It’s also a big risk, as the fans who just want to jam out to a new Beck album could be alienated.

But in the online age, uploading a YouTube video of yourself performing a popular song is now part of the culture, and perhaps an opportunity for 12-15 minutes of fame. Song Reader hopes to capitalize on this environment by having fans come up with their own interpretations of Beck’s work, and recording/posting them. There could be hundreds of different versions. Who knows, maybe some of the songs are even good.

McSweeney’s says it will post readers’ and “select musicians’” versions of the songs on its website. No word if Beck himself is included in that group.

This project might serve another useful purpose for the artist. Assuming no CD/download is coming for this album, you can bet fans will line up for tickets to Beck’s shows to hear how he imagined the songs.

Don’t expect everyone to rush out and start releasing unrecorded sheet-music-as-album, though. If you’re Beck, you can probably get away with it. But coming up with off the wall ideas to keep fans involved and people talking, is a crucial part of standing out from the crowd.

MusicRowPics: The Wheeler Sisters

Yesterday (8/15), MusicRow met The Wheeler Sisters, a duo signed to the newly formed label Ocala Records, created by Mike and Martha Borchetta. The sibling pair, Cristina and Dani Wheeler, covered “Heaven’s Just a Sin Away” and “Blame it on Your Heart.” That classic country sound, with which the sisters grew up in Southern California, weaves through their own music like the original song “Goodbye Lonely.”

“We want to keep it simple,” the sisters explained. “But we also love the sassiness of artists like Miranda Lambert. We want to combine those two things in our own music.”

Their current single “This is Gonna Get Ugly,” is currently available on iTunes. The song was written by Kelly Archer, Jim McCormick and Justin Weaver. McCormick also produced the single.

For more information on The Wheeler Sisters, visit wheelersisters.com.

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Currington Joins “Road to the Ram Jam” Lineup

Billy Currington will join previously announced artists Kellie Pickler, Brantley Gilbert, Easton Corbin, and Zac Brown Band for the Road to the Ram Jam series and sweepstakes. The Road to the Ram Jam, presented by the Ram Truck brand, features five of today’s best country music artists and provides fans the opportunity to win prizes including trips for two to an invitation-only 2012 Ram Jam concert event December 29 in Nashville, TN where all five artists will perform.

Currington is offering fans a chance to win a free download of his single “Swimmin’ in Sunshine” when they enter the Road to the Ram Jam concert sweepstakes. All five participating artists have received a lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks will be auctioned off in early 2013 with all proceeds going to benefit a charity of each artist’s choice. Proceeds from Currington’s truck will be donated to Team Rubicon, an organization which unites the skills and experiences of military veterans with medical professionals to rapidly deploy emergency response teams into crisis situations.

Fans can enter the sweepstakes for a chance to win trips for two to the invitation-only 2012 Ram Jam concert event at www.RamTrucks.com/RoadtoRamJam or on the Ram Trucks Facebook page at www.ramjamsweeps.com.

Rimes to Headline VH1 Fundraiser

LeAnn Rimes will headline the VH1 Save the Music Foundation’s Songwriters Music Series Napa, presented by William Hill Estate Wines and Raymond Weil. The event will take place Thursday, September 20, 6:30-10 pm at William Hill Estate in Napa and follows the April 2012 series kick off with Robin Thicke.

“I am thrilled to be a part of the VH1 Save The Music Foundation’s Songwriters Music Series,” said Rimes. “Music is such an important part of my life and I’m happy to help spread awareness about the incredible work VH1 Save The Music is doing to keep music education programs in our schools. I look forward to a great show!”

The Songwriters Music Series, which originally featured performances by Jewel, Darius Rucker, Rob Thomas and more, got a reboot in 2011. The newly re-launched version featured performances by The Band Perry, Glee star Matthew Morrison, Colbie Caillat and Andy Grammer. Since 2011, it has raised over $388,000 for 12 music education programs nationwide.

Tickets for the event are sold out, but individuals can pledge support with the purchase of a t-shirt to benefit Save the Music. Details here.

Erin Enderlin Inks Management Deal

Standing (L-R): Mike Taliaferro (Carter & Co.), Noah McPike (Almon Law, PLLC). Seated: Joe Carter (Carter & Co.), Erin Enderlin

Singer/songwriter Erin Enderlin has signed an exclusive management agreement with Carter & Company. Enderlin’s songwriting credits include hits such as “Monday Morning Church” (Alan Jackson), “Last Call” (Lee Ann Womack), and “You Don’t Know Jack” (Luke Bryan).

Managers Joe Carter and Mike Taliaferro previously worked with Country artist Tracy Byrd.

Enderlin is featured on an upcoming September 15 Nick Lowe tribute album (Fiesta Red Records) alongside artists including Lori McKenna, Hayes Carll, and Robert Ellis with proceeds benefiting the Nashville flood victims. She released an 8-track EP in May 2011 and was a featured artist on the 2011 Country Throwdown Tour.

SoundExchange Seeking 50,000 Copyright Holders

SoundExchange today (8/15) released a list of more than 50,000 recording artist and record label names owed tens of millions of dollars in unclaimed digital performance royalty payments. This list also includes more than $31 million in royalties that are three or more years old.

SoundExchange is the nonprofit organization entrusted by the Library of Congress to collect and distribute royalties for sound recordings streamed on Internet radio, satellite radio and cable music services.

The organization is encouraging recording artists and record labels to view the searchable database located on its website to learn more and register to receive their share. The unclaimed royalties, ranging from $10 to more than $100,000, have been collected by SoundExchange during the past decade. Those that are not included on the list, and have not yet registered with SoundExchange, are encouraged to also register to receive future digital radio royalties.

SoundExchange has paid more than $1 billion in digital performance royalties to the artists and labels it represents since its inception. It has contacted tens of thousands of recording artists and record labels owed money throughout the years, and has registered more than 30,000 artists and labels in the last three years.

“The digital music industry is continuing to grow, providing recording artists and record labels with an increasingly beneficial revenue stream. We are doing everything possible to make sure artists and labels know that and capitalize on it,” said SoundExchange President Michael Huppe.

To register online, visit: http://sndx.co/register.

Jake Owen to Release ‘Endless Summer’ EP

Jake Owen and RCA Nashville will release a four-song EP titled Endless Summer on September 25, available digitally and at most retailers.

Owen unofficially announced the EP at his CMA Music Fest Fan Club party and has been previewing the tracks, including “Summer Jam,” written by the duo Florida Georgia Line and Craig Wiseman, and a cover of Ben Harper “Steal My Kisses,” at various live dates.

Owen earns his first executive producer credit on the EP, and Joey Moi returns as producer for all four tracks. Moi previously produced “Barefoot Blue Jean Night,” “Alone With You,” and Owen’s current single, “The One That Got Away.”

“It’s been almost a year since our album, Barefoot Blue Jean Night, came out,” says Jake. “And, I started thinking that I really wanted to put out a few new tunes that had a summer vibe. Hopefully, these songs will be ones that keep the party going into the fall and people will crank them up loud when they are out on the water enjoying their own endless summer.”

To hear more from Owen about the EP, click here.

Programmer Playlist: Tim Dugger

Breaking new Curb artist Tim Dugger is addicted to the “fast lane” –whether it’s horsepower in the pursuit of superstardom in country music, or hanging-out at the track with the major names in NASCAR who just happen to be his “good buddies.” Speed is in the blood of the Alabama born native.

A diehard NASCAR fan, Dugger developed a loyal fan base in the country music clubs surrounding the race circuit. “I grew up in awe of Dale Earnhardt and it was a major Sunday tradition back at home to sit around with my dad and watch the races,” Dugger recalls. “When I started playing the clubs I had the thrill of meeting Richard Childress and struck up a real friendship with his whole family. From that meeting I ultimately met Mike Curb at Daytona and got to hand him a CD—that was the beginning of where I am today.”

After forming his own bands as a teenager, in a few short years his reputation as a performer kept him on a solid road schedule of club performances throughout the south.

“At home growing up there was always a guitar in the house and I taught myself out of a little book that showed me three basic chords,” Dugger recalls.  “I’d go to this music store in town every day during the summer when school was out—it was a bunch of old school musicians just pickin’ and singin’ and I’d get in the circle with them and watch their fingers. That led me to going around to the circuit of little pickin’ houses—I was 99% percent of the time the youngest musician there. It was like a college education in music.”

Dugger musical influences reflect his love of the traditional.  “I’ve always loved the legends—Merle Haggard, Vern Gosdin, Gene Watson.  My dad was a truck driver and he’d come home with all their cassette tapes from the truck.  That sealed the deal with me when I heard their music.”

As witnessed by his debut single, (I Called Her) Tennessee, a world of new country fans are about to have Dugger on their playlists.

The single itself is one of his favorite songs from his debut album. “I wrote the song four or five years ago and it’s actually one of my favorite songs that I’ve written to date.  I think every good ‘ol Alabama boy in high school dreams of spring break when he can hit the beaches down to Mobile or Panama City and meet that older and wiser college girl that can teach him a thing or two about love.  That’s the story in this song.  They have a great time—he never asks her name—but he knows she’s from Tennessee.”

Tim’s music reflects his passion for a great country lyric and his debut album for Curb offers the proven production genius of veteran producer Jim Ed Norman whose long list of credits include the Eagles, Linda Ronstadt and Kenny Rogers.

“Jim Ed is more than someone whose production I love—he’s a guy whose opinion I respect on all aspects of the music industry.  Spending time in the studio with him is a learning experience for me and I’ve dug every second that’s gone into the album so far.”

Sharing stages with artists of the caliber of Trace Adkins, Diamond Rio, Sarah Evans and Craig Morgan gives further witness to Dugger’s ability to command attention with his own special brand of music and onstage charisma. His featured spot in the television reality series, Highway To Fame took the message wider that a new major career was in the making.

With new music on the horizon and with smoldering good looks and southern charm packed securely under his cowboy hat, America’s about to buckle up for Dugger’s fast ride to the top.

Dugger is philosophical about the potential of super stardom on the horizon. “The only goal I had setting out in music was to make a living at it so I’ve already been very blessed. This world is very stressful if you’ve written a song that can give someone a lift for three minutes —I think you’ve done something pretty cool.

Paisley and Underwood Returning to Host CMA Awards

The rumors have been confirmed—Brad Paisley and Carrie Underwood will return to host “Country Music’s Biggest Night” for a fifth consecutive year. The 46th Annual CMA Awards will air live from the Bridgestone Arena in Nashville Thursday, Nov. 1 (8-11 pm/ET) on ABC.

“I think I can speak for both of us when I say that we are extremely excited to be back for a fifth year hosting the CMA Awards,” said Underwood. “Each year we work harder so that we can help present the best show possible.”

“We’re waiting on someone to do something really stupid between now and then,” said Paisley. “I have faith. We are excited. I think you walk out there with people expecting a certain thing now and that’s a great place to be. I think they know who we are. They know what we do up there together and we’ve become something different together than we are separately I think, which is fun.”

Paisley is a 14-time CMA Winner, including Entertainer of the Year (2010) and Male Vocalist (2007, 2008, 2009). Underwood is a five-time winner, including three consecutive wins for Female Vocalist (2006, 2007, 2008) and Single of the Year in 2007 for “Before He Cheats.”

The 46th Annual CMA Awards is a production of the Country Music Association. Robert Deaton serves as the show’s Executive Producer, Paul Miller is the Director, and David Wild is the writer.

Swift Single Heads For Huge Debut

Taylor Swift’s new single “We Are Never Ever Getting Back Together” is headed for a huge debut sales week. When Nielsen Soundscan closes tracking on Sunday (8/19), industry sources believe that the song will have sold between 450k- 500k downloads, according to Billboard.

If the track debuts in the predicted range, it could become the best selling female debut since Lady Gaga sold 448k downloads of “Born This Way” in 2011, just three days post release. Swift has almost a week to rack up the sales.

She will likely trump her own best download stats. Swift scored her best digital single sales week when “Love Story” moved 360k during Christmas week 2008. As far as debut single sales, she tallied 325k units of “Today Was a Fairytale” in 2010. These stats were reported in Billboard.

“Never” was first released exclusively to iTunes and Google Play, and is now at all digital outlets. Pop and country versions of the track have been serviced to radio, but only the pop mix is available for paid download.

The single is shooting up the radio charts and has an official impact date of Aug. 20. Her fourth studio album, Red, hits shelves Oct. 22.