Graffiti Sound & Casual Records Launch Joint Venture

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Pictured (L-R): Heather Vassar, John Gray, Stephen Kirk and Jenna Andrews. Photo: Shervin Lainez

Graffiti Sound and Casual Records have launched a new joint venture label.

The label will be led by Graffiti Sound founders Jenna Andrews and Stephen Kirk, and Casual Records founder Heather Vassar. The news follows Vassar’s recent appointment to Senior Vice President, Nashville at The Orchard.

“This partnership with Jenna and Stephen is about building a label that leads, not follows,” says Vassar. “We’re here to break records, develop careers, and redefine what a modern label can be. Being able to combine my experience with these elite hitmakers is to create a new standard for how records and artists are developed with our energy, vision and hustle.”

“When we first met Heather, I knew that she was aligned with our vision to break artists,” adds Kirk. “Her attention to detail and true passion for music is what makes us such a great partnership.”

Initial signings and releases under the new label are expected to be announced soon.

Lauryn Sink
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