BREAKING: The Orchard Appoints Heather Vassar As Sr. VP, Nashville

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Heather Vassar

The Orchard has appointed Heather Vassar as its new Senior Vice President, Nashville. She will report to Colleen Theis, The Orchard’s President and Chief Operating Officer.

Vassar will spearhead and strategically guide The Orchard’s Nashville division, focusing heavily on bolstering the company’s overall footprint and visibility throughout the market, from driving new relationships within Nashville’s independent music community, to overseeing day-to-day operations.

Prior to joining The Orchard, Vassar served as SVP at EMPIRE, where she launched their Nashville division and was instrumental in signing and developing breakout acts such as Shaboozey, CeCe and Wyatt Flores. Under her leadership, EMPIRE Nashville delivered numerous Billboard Hot 100 chart placements, billions of streams, and high-profile partnerships with DSPs, brands, and media outlets alike.

“We are excited to welcome Heather to The Orchard. Heather brings an invaluable level of expertise to our organization, given her deep-rooted relationships within the Nashville market and significant connections throughout the wider music industry,” Theis shares. “Her proven ability to strategically cultivate opportunities for artists spanning an array of genres will be instrumental in helping us further our mission: to connect our diverse roster of clients with exponentially growing global audiences. Her appointment also represents a pivotal step in our ongoing commitment to elevating and empowering women in high-visibility leadership roles across our company.”

“I’m honored to join The Orchard as SVP, Nashville, at an exciting time as genre lines blur and independent artists scale globally,” says Vassar. “I look forward to elevating our footprint to support this momentum while maintaining the vision and integrity established by Brad, Colleen and The Orchard team.”

Vassar will continue to maintain ownership of her venture, Casual Media Partners, a multi-faceted music and media company that blends record label services, artist management, content creation and innovation initiatives spanning AI, tech and cross-media storytelling.

LB Cantrell
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