Priscilla Block Paints Her Truest Self On ‘Things You Didn’t See’ [Interview]

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Priscilla Block. Photo: Britton Webb

Since bursting onto the scene in 2020 with her viral hit “Just About Over You,” which led to a deal with MCA Nashville, Priscilla Block has become known for her bubbly, party-girl energy. Songs like “Thick Thighs” and “PMS” cemented her witty, confident persona, while vulnerable moments such as “Just About Over You,” “You, Me and Whiskey” and “My Bar” hinted at something deeper beneath the sparkle.

Her new album, Things You Didn’t See, brings that depth into focus.

“I put everything out there. I’m an open book—I share way too much—but there’s so much of my life that people haven’t seen,” Block tells MusicRow. “There were parts of my life that people didn’t know about—insecurities I’ve faced, where I come from, what makes me me, the love in my life. When you listen to this record, I think people are going to get to know me in my entirety.”

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Produced by David Garcia, the 14-track project marks a turning point for the Platinum-selling artist, who was intentional about showing her growth and her seriousness as both a writer and performer.

“With my first record, everything happened so fast. I got signed, and the music was just exploding overnight for me,” she reflects. “I think sometimes people take a big, bold personality and think that person’s bulletproof—like they couldn’t care less. In reality, I care more than ever.

“I wanted to show not only the fans, but the industry, that I want to be taken seriously. It’s okay to admit when something hurts—like not being nominated or not winning something. Being able to say, ‘That hurts,’ instead of pretending you don’t care—that’s freeing.”

The song that unlocked the direction of Things You Didn’t See was “Couldn’t Care Less,” co-written with Trannie Anderson, Cole Taylor and Alex Maxwell. The track flips the phrase to reveal the truth behind her playful exterior: she cares deeply.

“I was feeling misunderstood by people around me, and that song came out of me finally writing from the heart—being really honest and raw about where I’ve been,” Block explains. “It made me rethink what I wanted to say on this album. I wanted people to know my story. I want them to know my heart.”

That openness extends to the title track, which revisits her parents’ breakup, her family’s home foreclosure, and “selling dumpster-diving treasures just to make it.”

“Those songs were easy to write—it was therapy I didn’t even know I needed,” she admits. “But it’s a little scary, putting out songs about my life and childhood and being that vulnerable.”

Still, Things You Didn’t See isn’t without Block’s signature sparkle. Tracks like “Yard Sale” and “Goodwill to Gucci” show her humor and flair, while “He’s My Man,” “Elijah” and her duet with Chase Matthew on “Stranger Things” showcase her romantic, lovelorn side.

“There are fun Priscilla vibes in here,” she says. “Everyone knows I love to have a good time and let loose, but my heart is so much more than that.”

The visual identity of the album matches its personal tone. For the cover, Block teamed up with Nashville artist Alina for a custom smear painting—capturing her essence in a single image: hair up, scrunchie in, hoops on.

“I wanted this record to shock people. I didn’t want just another pretty picture,” she explains. “In the album trailer, I smear away what people may think of me, and the only thing I leave open are my eyes.”

Block is bringing Things You Didn’t See to life on the “Monster Energy Outbreak Tour,” kicking off Oct. 23 in Fort Myers, Florida, with Greylan James and Payton Smith on select dates. She’s also wrapping her run on Cole Swindell’s “Happy Hour Sad Tour” and recently announced her debut headlining show, “Priscilla Block & Friends,” set for March 4, 2026, at Nashville’s historic Ryman Auditorium.

“We’ll be playing the album in its entirety on the road,” she says. “The tour’s really going to be a once-in-a-lifetime thing. It’s been so fun creating a live show around this record.”

LB Cantrell
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