Amazon Music To Present ‘Off To College Show With Kane Brown’ At University Of Wisconsin-Madison

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“Amazon Music Presents Off To College With Kane Brown,” an exclusive concert and livestream, is set to take place Sept. 5 at the University of Wisconsin-Madison.

The one-of-a-kind concert and block party will bring the ultimate back-to-school bash to the University of Wisconsin-Madison, and Brown will take the stage to perform recent hits alongside fan favorites. DJ D-Nice will kick off the event with a high-energy opening set for students, and his set will be exclusive to the in-person event and will not be included in the livestream.

The student-only event will take place on the Library Mall starting at 5:30 p.m. CT with a block party, followed by the concert featuring Brown. The concert livestream will begin at 7:30 p.m. CT on the Amazon Music app, the Amazon Music channels on Twitch and Prime Video, and the Amazon Live channel on Fire TV and Samsung TV.

“I am so ready to bring our show for an incredible night at the University of Wisconsin-Madison,” says Brown. “We’re going to have a high energy, big party of a show at the campus. I’m excited to work with Amazon Music to share this concert with fans all over the world. It’s going to be a night we’ll never forget!”

The concert will serve as the finale of the First Day Ready campus block party, part of Amazon Ads’ back-to-school campaign. Built around the concept of “one street, many storefronts,” the event will bring together sponsors including Michael Kors, SharkNinja, and Gatorade for a series of immersive campus experiences that reimagine familiar elements of college life. Throughout the block party, students can explore interactive storefronts alongside games, product sampling, creator moments, and more before the evening culminates with Brown’s live performance.

Lorie Hollabaugh
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