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BMG And Spotify Sign New U.S. Direct Licensing Agreement

October 8, 2025/by Lauryn Sink

Spotify and BMG have entered into a direct, multiyear US publishing licensing agreement.

The deal marks the latest development since BMG’s late-2023 announcement to assume direct control of its digital operations, allowing the company to oversee its own relationships with streaming platforms with a goal of improving efficiency across its music catalog.

“At Spotify, we believe the future of music depends on stronger collaboration across the industry,” shares Alex Norström, Co-President & Chief Business Officer, Spotify. “Our partnership with BMG advances that vision with renewed support for songwriters through a licensing model that will enhance how music is enjoyed on our platform.”

“Working directly with Spotify helps us reinforce our mission to ensure songwriters are fairly represented and rewarded for their work,” adds Thomas Coesfeld, CEO of BMG. “We’re pleased to agree on a progressive licensing model that reflects the real-world use of music across digital platforms and are excited to take our partnership to the next level as we continue to redefine what a modern music company can be. We applaud their momentum and support their position on developing new AI protections. While we support the use of AI to enhance human creativity, these policies align with BMG’s philosophy and will help ensure that fair remuneration and protection of artists’ works remain non-negotiable.”

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Lauryn Sink
Lauryn Sink
Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.
Lauryn Sink
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