Big Machine Rock Re-Launches Under Gebbia Media, Expands Team

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Big Machine Rock has re-launched under Gebbia Media, a subsidiary of Siebert Financial Corp., which acquired the company earlier this year.

The company is helmed by General Manager Heather Luke, who joined Big Machine in 2018. Luke oversees the company’s all-female team, comprised of Allison Smith (SVP, Promotion), Brooke Nixon (VP, Digital Strategy), Tara Curran (Project Manager), Megan O’Reilly (Label Coordinator), Kyla Schweitzer (Digital Coordinator), Shea Berkhouse (Label Operations Coordinator) and Rachel Spackman (Stylist and Event Coordinator).

“We’re building a label that embraces creativity in all its forms,” shares Luke. “Raw, real and innovative. With an artist-first approach, we’re focused on empowering voices and fostering authentic connections. I’m excited to grow alongside this incredible team and grateful to Gebbia Media for this opportunity and partnership to bring this vision to life.”

The label’s current roster includes Sammy Hagar, Daughtry, Olive Vox, Ryan Perdz and Wes Parker.

Big Machine Rock is also launching “Off The Record with Big Machine Rock,” an event series designed to showcase artists in intimate and immersive settings. The series debuts Oct. 15 in Chicago.

“We are thrilled to be a part of the next chapter of Big Machine Rock,” says Greg Murphy, Executive Vice President at Gebbia Media. “The label has an incredible lineup of artists, from legends like Sammy Hagar to rising stars like Ryan Perdz and Olive Vox. With Heather Luke and her exceptional all-female team at the helm, we see a tremendous opportunity to expand our investment in the music industry and support the future of rock music.”

“At Siebert Financial, we believe in the power of creativity and the importance of supporting emerging talent,” adds Richie Gebbia, Co-CEO of Muriel Siebert & Co., LLC. “Sponsoring the ‘Off The Record with Big Machine Rock’ series is a natural fit for us. It allows us to connect with the next generation of investors by fostering creative expression and providing a platform for artists to share their music in unique and intimate settings.”

Lauryn Sink
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