Gebbia Media Acquires Big Machine Rock

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Siebert Financial Corp. subsidiary Gebbia Media has added Big Machine Rock to its portfolio. Big Machine Rock’s current roster includes Daughtry, Badflower, Sammy Hagar, Olive Vox and Ryan Perdz, among others. All will remain signed to the roster.

“Growing up with incredible music by iconic artists like Led Zeppelin, Van Halen, and The Doors, I recognize the importance of bringing rock to a new generation of listeners and fans, who are ready to embrace it,” says David Gebbia, CEO of Gebbia Media. “Big Machine Rock embodies the Gebbia Media approach: bold, cross-generational and deeply in touch with the culture. This acquisition allows us to further our mission of empowering artists through investment in robust catalogs and cross-platform expansion.”

Heather Luke-Husong has helmed Big Machine Rock as GM over the past few years. During her tenure, she has led the label to a slew of No. 1 singles and Platinum certifications.

With Gebbia Media’s leadership, the label will continue to focus on artist development, immersive storytelling and cross-platform visibility. Big Machine Label Group Founder Scott Borchetta will continue to oversee operations and join the advisory board of Siebert Financial.

“This acquisition marks another step in Siebert’s commitment to innovating at the intersection of Finance and Culture,” adds John J Gebbia, CEO of Siebert Financial. “By bringing Big Machine Rock into the Gebbia Media portfolio, we’re aligning visionary talent with the resources and stability of a diversified financial platform, ensuring long-term growth and cultural impact.”

Madison Hahnen
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