Big Machine Label Group Adds Digital Marketing & Communications Team Members

Dexter Bensman & Rebecca Kerr

Big Machine Label Group (BMLG) has added Dexter Bensman to its team as Senior Director, Digital Marketing and Rebecca Kerr as Manager, Communications.

“We are so excited to welcome Dexter and Rebecca to the Big Machine team. Dexter has an impressive background in digital marketing and I look forward to see him apply his expertise and elevate our artists,” shares Scott Borchetta, BMLG Chairman & CEO. “The addition of Rebecca to our team has been a long time coming, she was supposed to be one of our interns in 2020, but the pandemic had other plans so we’re extra excited to have her onboard now.”

Bensman joins BMLG from Brown Sellers Brown (BSB) Management, where he played a key part in building and shaping the digital marketing, DSP and social media strategies for Quartz Hill Records and Stone Country Records. He also served as VP of Music Management at Innovo Management. Reporting to COO Mike Rittberg, Bensman is already on the job, overseeing BMLG’s digital marketing strategies and elevating the online presence of the label group’s roster of artists. He can be reached at Dexter.Bensman@bmlg.net.

Kerr comes to BMLG from The Oriel Company where she worked as Publicity Coordinator, contributing to publicity efforts for artists including Jason Isbell, Old Dominion and Riley Green. In her new role, the Ohio State University graduate will assist in the public relations efforts for the label group’s roster of artists. Kerr is already on the job, reporting to Senior Director, Communications Quinn Kaemmer. She can be reached at Rebecca.Kerr@bmlg.net.

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LB Cantrell

LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.

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