Dolly Parton Expands Downhome Comfort Food Line With Duncan Hines/Conagra
Dolly Parton
Dolly Parton and Duncan Hines’ parent company Conagra Brands have developed a new line of retail food items through a new licensing partnership.
The new partnership expands beyond Dolly’s Duncan Hines Sweet Treats to a variety of new food categories, including frozen foods and refrigerated items, as well as grocery and snack items inspired by down-home comfort cuisine.
“I loved co-creating my Duncan Hines line with Conagra and I’m thrilled we’re going well beyond the baking aisle with new items across the store,” says Parton. “We’re looking to continue to inspire special moments in the kitchen, with some of my family’s favorite recipes, and I think people are really going to love them!”
The new products will start rolling onto store shelves nationwide this month, with an expanded line-up of Duncan Hines’ mixes including Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix and Banana Nut Muffin Mix. Additionally, the first single branded Dolly Parton item, Buttermilk Pancake Mix, will start hitting shelves this winter and marks Dolly’s first foray into the breakfast category. More items are expected to launch later in 2024, including frozen items.
Parton’s newest baking mixes and frostings are flowing through to stores nationwide now on a rolling launch, but the brand is giving consumers a chance to try some of the new items and get exclusive, limited-edition Dolly keepsakes with the new Dolly Parton Bake Like a Rockstar Baking Collection, available online only while supplies last. The kit includes: Dolly Parton’s Blueberry Muffin Mix, Cinnamon Swirl Crumb Cake Mix, Favorite Chocolate Cake Mix and Creamy Chocolate Buttercream Frosting; an exclusive magnet featuring the popular illustration of Dolly from the Duncan Hines’ packaging; a Dolly-inspired, collectible oven mitt; and recipe cards with some of Dolly’s favorite recipes like Lemon Glazed Blueberry Crumb Cake and Coffee Cake Muffins.
“This unprecedented partnership with Dolly Parton gives us an incredible opportunity to further cement Conagra Brands in our established categories, while authentically positioning us for tremendous growth in new ones including Southern cooking and comfort food,” says Tom McGough, Chief Operating Officer at Conagra Brands.
