Why&How Promotes Three On Executive Team

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Chris Koegen, Halie Hampton Mosley, Eddie Kloesel

Why&How, the artist management company founded by CEO Bruce Kalmick in 2020, has elevated three of its key executives. Halie Hampton Mosley has risen to Chief Operating Officer, Eddie Kloesel to Executive Vice President and Chris Koegen to General Manager and Head of Global Strategy.

Hampton Mosley and Koegen are both based in the company’s Nashville office, while Kloesel is based in Why&How’s Austin office.

As Executive Vice President, Kloesel’s purview will be Why&How’s broader strategic goals, building on his ability to identify and maximize opportunities that contribute to the company’s performance and profitability goals. He will continue to focus on long-term strategy and identifying new brand partnership and revenue opportunities, while also expanding the company’s growing roster.

As COO, Hampton Mosley will continue to oversee all aspects of Why&How’s day-to-day operational functions, including strategic and organizational leadership, focusing on ongoing internal and client facing management. She will expand the company’s key industry relationships while also streamlining the company’s internal policies, ensuring alignment on the heels of Why&How’s recent partnership with Red Light Management.

As General Manager and Head of Global Strategy, Koegen will continue to oversee global marketing, finances and staffing while also leading Why&How’s expansion across the US and internationally, with a focus on client acquisition, artist development and growth.

“Halie, Eddie and Chris have been instrumental in the rapid growth of Why&How,” shares Kalmick. “Not only have they helped shape our overall corporate strategy and ensured our artists’ success, but each of them are dedicated to fostering the professional development of our internal team to allow for continued success across all facets of our business. I’m thrilled to have them step into these roles as we look towards the next phase of our company.”

In addition to the executive promotions, Why&How also elevated Evan Kaufmann to Senior Vice President of Creative. Kaufman will continue to lead creative strategy across the roster, and expand his role to include content ideation, creation and delivery. He will also manage Why&How’s external creative partners.

Why&How’s client roster features a slate of high-profile acts including Breland, Chase Rice, Danielle Bradbery, Drake White, Kaleo, Kelleigh Bannen, Saint Motel, Whiskey Myers, William Clark Green, ZZ Ward and more.

LB Cantrell
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