Why&How Partners With Red Light Management

Why&How, the artist management home to Breland, Kaleo, Whiskey Myers, Danielle Bradbery, Chase Rice and more, has partnered with Red Light Management. Effective immediately, the new partnership aims to allow Why&How to collaborate across all areas of the music business and provide enhanced resources for its roster of clients.

Why&How was founded by industry veteran Bruce Kalmick in 2020. Now, the company boasts over 20 staff members across marketing, creative, brand endorsements and more, who will all join Red Light Management’s robust operations.

“With our new partnership, Why&How is gaining the opportunity to learn from one of the most influential executives in the music business, Coran Capshaw,” Kalmick shares. “We can’t wait to get started on this exciting new chapter.”

“We’re excited about our new partnership with Why&How,” Capshaw adds. “Bruce has put together a great group of artists as well as a very talented management team. We look forward to working alongside them to help enhance all aspects of their business.”

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LB Cantrell

LB Cantrell is Director of Operations & Content at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including MusicRow‘s six annual print issues and online news. She also heads up specific, large-scale projects for the company, facilitates the company’s annual events, and more. LB is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.

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