Luke Bryan wrapped his 14th annual “Farm Tour” last weekend, playing the final show Friday night (Sept. 22) after Saturday’s concert was cancelled due to inclement weather and concern for fans’ safety.
Kameron Marlowe, Chayce Beckham, The Peach Pickers and DJ Rock were this year’s special guests on the annual tour, which sets up stages in the fields of local farmers to bring the show to small towns across the country.
Thousands of fans have attended the tour each year since its inception in 2009, and Bryan continues to give back to the farmers by awarding college scholarships to students from farming families who are attending local colleges or universities near the tour stops. To date, 83 college scholarships have been granted.
Through a partnership that began in 2015, Bayer serves as Presenting Sponsor of the tour and teamed up with Bryan for their annual “Here’s To The Farmer” initiative benefitting Feeding America. The campaign celebrates America’s hard-working farmers who help to provide people in the U.S. and around the world access to critical health and nutrition, and encourages fans to share #HeresToTheFarmer on their social media channels now through Nov. 30. In support, Bayer will help provide one million meals to people experiencing hunger through the Feeding America network of food banks. With this year’s contribution, more than seven million meals have been donated since the inception of the partnership.
New this year, #HeresToTheFarmer is a part of Bayer’s larger “Take Care, Now” campaign, which brings together Bayer, Kroger and Bryan to remind rural America to “Take Care, Now,” and helps alleviate care deserts or areas significantly impacted by both food insecurity and limited access to healthcare.
Additionally, Bryan joined “Farm Tour” sponsor Fendt in creating the Luke Bryan’s Boldly Grown Peanuts, a limited-edition packaged snack. When the limited supply sold-out, Fendt donated $50,000 to the National FFA Organization, the youth organization that prepares members for leadership and careers in the science, business and technology of agriculture. Bryan also rewarded fans who made the donation possible with a fourth “surprise” flavor, Backroads Bourbon.
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