Norbert Nix Exits Triple Tigers, Kevin Herring & Annie Ortmeier Named Co-Presidents

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Kevin Herring, Annie Ortmeier and George Couri. Photo: Jesse Lendzion

Norbert Nix has exited his position as President of Triple Tigers, the label home to Scotty McCreery, Russell Dickerson and Jordan Fletcher.

Triple Tigers’ Kevin Herring and former UMG exec. Annie Ortmeier have become Co-Presidents of the label, reporting to George Couri, Triple Tigers Co-Founder and Triple 8 Management Co-Founder.

“Triple Tigers 2.0 is here,” Couri shares. “I look forward to stepping into a more active role, as well as having Kevin and Annie form a dual attack in the worlds of both radio and streaming & digital. Kevin’s radio singles batting average here is unmatched in the industry, and Annie comes from leading streaming and digital strategies at the biggest label in the business. With our company intentionally focused on maintaining a very small group of artists who benefit from dedicated attention, there will be tremendous impact on our roster.”

Herring took his post at Triple Tigers in 2017, overseeing all radio promotion efforts for the label. He previously served as Sr. VP of Promotion at Warner Music Nashville, and VP of Promotion at Lyric Street Records. “I am very proud and honored to be entrusted with a leadership role at Triple Tigers,” he says. “This is an amazing group of people and artists who are dedicated to making world class country music and lifting up the artists, songwriters, format and community.”

Ortmeier formerly served as Sr. VP of Streaming Marketing at UMG, where she was responsible for both audio and video streaming marketing strategy for all the label’s artists. She joined UMG in 2013. She shares, “I am excited to be joining George, Kevin and the team at Triple Tigers. I have admired Triple Tigers and the incredible success they have had thus far, and am looking forward to being able to build upon that success with Scotty, Russell, Jordan and the team!”

Nix has launched an artist development company, VISCYRL. He announced his signing of Wisconsin-native Sawyer Utah in July.

Congratulate Herring via kevin@tripletigers.com and Ortmeier via annie@tripletigers.com. Reach Couri via george@triple8mgmt.com and Nix at norbert@viscyrl.com.

LB Cantrell
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