Spirit Music Group Forms Joint Venture To Sign Sawyer Utah

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Pictured (L-R, back row): Frank Rogers, Chief Creative Officer, Spirit Music Group/Chief Executive Officer, Spirit Music Nashville; Norbert Nix, President/Partner at Triple Tigers Records and Founder of VISCYRL; Gregg Wattenberg, Arcade Songs; and Tom Lee, Arcade Songs; (front row): Sawyer Utah

Spirit Music Group has formed a creative joint venture with VISCYRL and Arcade Songs to sign emerging 22-year-old writer, producer and artist Sawyer Utah.

VISCYRL is an artist development and entertainment enterprise founded by music business veteran and President of Triple Tiger Records, Norbert Nix. Arcade Songs is an independent music and entertainment company headed by multi-Platinum, Grammy-nominated songwriter and producer Gregg Wattenberg.

Utah began his musical journey writing and recording in his La Crosse, Wisconsin home at the age of seven. He started engineering and producing when he was in middle and high school, and after a conversation with a family friend, he was connected to Nix and signed to VISCYRL.

Soon after, Utah’s songs caught the attention of multi-Platinum producer and songwriter Frank Rogers of Spirit Music Group in Nashville as well as Wattenberg and Tom Lee of Arcade Songs in New York.

“I’ll forever be grateful for Norbert seeing my vision and believing in me when we initially met in 2019. When he connected me to Frank, Gregg, Tom and the entire Spirit/Arcade team, I immediately felt their support. It was a perfect fit on so many levels. I’m excited to push forward and work with this well-respected and distinguished team,” says Utah.

“Spirit Music is thrilled to welcome Sawyer Utah and to partner with VISCYRL and Arcade Songs,” shares Rogers. “With Sawyer’s talent and the team around him, we truly feel that the sky is the limit!”

“Meeting multi-dimensional creative Sawyer Utah was a complete coincidence, but after listening to his music, I knew I wanted to work with this young talented powerhouse. His positive energy and musical instincts were key in forging our partnership with Spirit Music and Arcade Songs,” says Nix.

“Sawyer is an undeniable raw talent and amazing songwriter. His voice and energy immediately resonated with me at our very first meeting. This is just the beginning, and we are thrilled to be on this journey with him, Norbert Nix and our partners at Spirit Music Group,” adds Lee.

Now in songwriting circles within Los Angeles, New York and Nashville, Utah has recently been collaborating with Zach Hood, Camylio, Prateek Kuhad, Benzi Edelson, Jesse Fink, David Arkwright, Sophie Simmons and more. His debut single, “Nights Like This,” was released on June 8.

LB Cantrell
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