BBR Music Group/BMG Nashville has elevated Lauren Crawford to Director of Marketing, Hillary Borden to Sr. Manager of Marketing and Hayley Irvine to Manager of Marketing.
Crawford, now head of the department, will lead the label’s marketing team and its initiatives as well as continue to manage artist projects such as Jason Aldean, Dustin Lynch and Jelly Roll, while also overseeing the rest of the roster. She joined the label from Capitol Christian Music Group, where she handled projects for artists such as: Chris Tomlin, Cody Carnes, Kari Jobe, We The Kingdom and more. Prior to Capitol, she worked for Nashville’s annual Pilgrimage Music Festival, driving its marketing initiatives and overseeing the festival’s administration.
Borden joined BBR Music Group as Marketing Manager. In her new role, she will continue to manage artist projects, create marketing plans, streamline advertising initiatives and coordinate with all departments on artist release plans and strategies. Borden came to the label from The Bobby Bones Show, where she served as a producer, booking artists for the show and writing the weekend show, Country Top 30.
Irvine joined BBR Music Group as Manager of Recorded Finance. Going above and beyond the scope of her job duties, Irvine’s devotion to the label’s roster solidified her as the right teammate to transition into this artist-relations role, serving as a needed addition to the marketing team. Upon arriving in Nashville, Irvine came straight to the label after a short stint working in finance at Vaco.
“Each of these women are a force,” says JoJamie Hahr, EVP, BMG Nashville. “They seamlessly lead artist projects with passion, intensity, organization, and creativity. Lauren is the perfect lead for this highly motivated, well-rounded group with her attention to detail, marketing smarts and strategic thinking. Hillary adds an important dimension to the team with her vast country radio knowledge, and Hayley’s finance experience further solidifies the department.”
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