In This Issue: MusicRow’s Artist Roster Issue Highlights Strategic Executives
MusicRow‘s recently released 2023 Artist Roster includes a myriad of resources for industry professionals.
This annual edition contains a six-part company directory, complete with client rosters and up-to-date contact information in the categories: Label, Management, Talent Agents, Publicity, Artist Services (Banking, Business Management/Financial/Insurance, Digital Music, Legal, Marketing, Radio Promotion and Media) and Organizations (Trade & Professional Development, Performing & Mechanical Rights and Unions).
This issue also offers a summarizing Artist Grid, which has become an indispensable tool connecting artists to their team members in Label, Management, Talent Agency and Publicity categories.
In addition to those resources, MusicRow taps several industry experts for exclusive interviews regarding their work.
Inside is a celebration of Kane Brown’s elevation into a genre-leading artist, shared by members of Brown’s team Martha Earls (Neon Coast), Braeden Rountree (WME), Dennis Reese (Sony Music Nashville) and Alex Alvga (Brown’s Creative Director).
Brown’s team speaks about his recently completed monumental tour of the nation’s 29 NBA arenas, which made him the first country artist in history to complete the trek. MusicRow also walks through other recent career wins for Brown, including his hit single “Thank God” released with his wife, Katelyn, and his first television appearance on the drama Fire Country.
When asked about Brown’s next steps, Earls shares, “Thinking about all the different verticals, we are definitely focused on new music and not waiting so long to release another album. We’re playing Fenway Park this year, which is crazy and amazing, so I’d like to do maybe four or five of those. There’s different tactics but for us, we’re easing in and doing some more stadiums.”
Elsewhere, leading music managers Brad Belanger, Blythe Scokin, Mandelyn Monchick and Zach Sutton join together for a round-table about working in this fast-paced industry with its dynamic social media and technological climates. In a Q&A, the four discuss AI, making collaborations work, feeding fans’ veracious appetite for new music, TikTok and more.
When talking about the current trend of country and western aesthetics in pop culture, Sutton shares, “You have this interest in country music in this new way, but I also feel like it’s only with a specific age bracket that is already conditioned to listen to all kinds of music.” He adds, “There’s a unique thing happening with a subset of the population where people can understand and appreciate the nuances between each artist, but I do think as a whole on the ground floor, we’re seeing this melting pot where people are into all kinds of things.”
In another editorial feature, Music Health Alliance’s Founder and CEO Tatum Hauck Allsep and CFO and Certified Senior Advisor Shelia Shipley Biddy celebrate a decade of “healing the music.” MHA has provided healthcare access through advocacy services since its launch in 2013.
Allsep and Biddy walk MusicRow through MHA’s inception and speak about their services and goals for the next 10 years.
“I think there’s a lot of things [within] a senior program that need to be developed,” Biddy says about one of MHA’s goals. “Part of that is education. There needs to be something for the younger people in the music industry to understand the impact of [aging].”
For the Artist Roster issue, MusicRow also spoke with RECORDS Nashville’s Executive Vice President Joe Fisher and Vice President of Promotion and Commercial Strategy Josh Easler, as well as RECORDS Founder Barry Weiss. Now with a robust country roster, the men discussed their unique approach and strategies with each artist.
Easler shares, “There’s nothing about what we do that’s cookie cutter at all. We’re very intentional and strategic about the marketing plan around each individual artist and their releases.”
ASCAP songwriter and MCA Nashville recording artist Jordan Davis graces the cover of the 2023 Artist Roster issue.
Single copies of MusicRow’s 2023 Artist Roster print issue are available for purchase at musicrow.com for $45, and are included with yearly MusicRow subscriptions.
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