Tractor Supply Co. Launches Emerging Artists Program With Lainey Wilson, Jimmie Allen, More

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Tractor Supply Company has launched its inaugural “Emerging Artists Program” in partnership with the Opry Entertainment Group and artists Lainey Wilson, Ashley McBryde, Jimmie Allen, Dustin Lynch and Kat & Alex.

The program will discover and support up-and-coming country artists who live and love what Tractor Supply calls “Life Out Here.” Now through March 15, emerging artists can submit an original song inspired by the “Out Here” lifestyle to tractorsupply.com/emergingartists. Tractor Supply will name the final five emerging artists in May and pair each one with an established mentor. Tractor Supply Brand Ambassador Lainey Wilson will curate the program, along with Allen, Lynch, McBryde, and Kat & Alex.

“Our Emerging Artists Program will offer emerging artists unparalleled access to Lainey and these other chart-topping artists, while opening the door for them to share their music with the world,” shares Kimberley Gardiner, Chief Marketing Officer at Tractor Supply. “This program is a wonderful way for us to engage with people across the country—many of them our customers—and support the communities we serve through music. We are excited to see how these up-and-coming artists will translate the spirit of the Out Here lifestyle into song.”

The five selected emerging artists will travel to Nashville to collaborate with their mentors, record their songs, meet with industry execs, and open for Wilson at an exclusive event during country’s biggest week in Nashville in June. The selected artists will also earn a spot on “Ole Red on the Rise Presented by Tractor Supply,” an Opry Entertainment Group series kicking off June 7 at Ole Red on Broadway. Each artist will also have the opportunity to perform alongside Wilson on the Grand Ole Opry stage and appear in an upcoming Circle Network 30-minute special set to premiere this fall.

“It really hits home that I get to help an aspiring artist through this program,” says Wilson. “I’m so excited to guide my mentee through this complex music industry as best I can, and I hope we get to build a relationship that lasts a long time. I always say I only take advice from people around me who are where I want to be, so I’m hopeful I can be that person for somebody else through Tractor Supply’s program.”

“Knowing that Lainey personally wanted our Opry family to be involved in this program is such an honor. Since making her Opry debut in 2020, Lainey was part of our Opry NextStage class in 2021 while on her way to becoming one of the most electrifying superstars in country music! We are thrilled to continue to support her, our participating Opry members and other emerging artists through this exciting new partnership,” adds Jordan Pettit, Director of Artist Relations at Opry Entertainment Group.

Lorie Hollabaugh
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