Lainey Wilson Becomes Tractor Supply Company’s Newest Brand Ambassador

Tractor Supply Company has tapped breakout country artist and two-time CMA Award winner Lainey Wilson as its newest Brand Ambassador.

Tractor Supply will partner with Wilson to support up-and-coming musicians with the launch of an Emerging Artist Program in 2023. The year-long program will be curated by Wilson, who will be joined by established country artists to serve as mentors and help launch the careers of rising artists and their songs inspired by “Life Out Here.” As curator, Wilson will advise and play an active role in launching and executing the overall program. Additional details on the Emerging Artist Program and how to participate will be announced in early 2023.

To kick off the partnership, Tractor Supply debuted a TV ad during the season five premiere of Paramount Network’s hit series Yellowstone, which marked Wilson’s acting debut. The spot is inspired by Tractor Supply’s dedication to “Life Out Here” and features the standout track “Live Off” from Wilson’s new album Bell Bottom Country. Viewers catch footage of Wilson from her childhood and present day, showing how she lives “Life Out Here” and how it impacts her music.

 

“From small-town aspiring songwriter to the fastest-rising star in country music, Lainey is the perfect mentor, advocate, and spokesperson for Tractor Supply and our Emerging Artist Program,” shares Kimberley Gardiner, Chief Marketing Officer at Tractor Supply. “Growing up in a small farming community and becoming the most nominated artist at this year’s CMA Awards, Lainey is the definition of ‘Life Out Here.’ We’re incredibly excited to partner with Lainey and a small group of rising country music artists to create a path and platform for these voices and songs to be heard.”

“Growing up on a farm in Louisiana made a lasting impact on the outdoor-loving country-hearted woman I am today,” Wilson explains. “I’m honored to be named Tractor Supply’s newest Brand Ambassador and to have the opportunity to curate the Emerging Artist Program. They truly understand who I am at my core and the ‘Life Out Here’ lifestyle that is so important to me.”

Wilson and Tractor Supply will collaborate on and initiate numerous activities and events over the next year, including social media content, fan experiences, and more.