Keith Urban Strikes A Deal With Litmus Music, Sells Master Recordings

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Keith Urban

Four-time Grammy winner Keith Urban has sold his master recordings to Litmus Music, a new firm backed by Carlyle Global Credit.

The deal includes 10 or Urban’s studio albums as well as a greatest hits compilation album. The partnership also includes a collaboration agreement on future recordings.

Urban’s last full-length album, The Speed of Now Part 1, included “God Whispered Your Name” and his duet with P!nk, “One Too Many.” Throughout his career, Urban has notched 21 No. 1 hits on Billboard’s Country Airplay chart, as well as many hit albums.

“I have the deepest respect for Keith, his incredible talent and his passion for making great music. He’s a musically insatiable musician, record maker, performer and songwriter,” says Litmus Music Co-Founder and Chief Creative Officer, Dan McCarroll, of the deal.

“It is an honor to partner with Keith and represent songs that reflect his integrity, character and musicianship,” adds Litmus’ Co-Founder/CEO Hank Forsyth. “Dan and I and the entire Litmus team are so grateful Keith has trusted us to care for what he has given so much to create.”

Urban is currently working with Dann Huff on new album slated for release in 2023. Since 2020’s release of The Speed of Now Part 1, Urban has released several hit singles, including “Wild Hearts,” “Brown Eyes Baby,” and most recently, “Street Called Main.”

“What makes this such a great fit for me is the genuine passion and respect Dan, Hank and the team at Litmus have for this music,” Urban shares. “In working with them, I feel that same collaborative spirit that’s always inspired me as an artist.”

Urban joins country juggernauts Kenny Chesney, Blake Shelton, Jason Aldean, and Brad Paisley as country artists who have sold a portion of their master recordings.

LB Cantrell
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