Rachel Fontenot Exits UMG Nashville

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Rachel Fontenot

UMG Nashville Vice President of Marketing & Artist Development, Rachel Fontenot, will exit her post at the end of this month to pursue new opportunities. Her last official day set for Sept. 30, 2022 .

She was promoted to her current position at Universal Music Group Nashville in 2020. In this role, she lead the artist projects and development team while continuing to oversee her roster.

Fontenot initially joined UMG Nashville in 2019 to oversee day-to-day artist development and marketing efforts for Lauren Alaina, Gary Allan, Eric Church, Vince Gill, Sam Hunt, Brandon Lay, Parker McCollum, Kylie Morgan, Jon Pardi, Shania Twain, Brothers Osborne and others.

Fontenot began her career with BMG Nashville and held several positions within the company including production, sales, artist development and marketing. She served as Director of Marketing at Sony BMG where she oversaw the marketing campaigns and international marketing efforts for the entire Sony Music Nashville roster. Fontenot also launched her own artist consulting firm in 2017 where she focused on marketing strategy and artist development while maximizing her well-established relationships with record labels, artists and managers.

Fontenot can be reached at rachel.fontenot@comcast.net.

Sherod Robertson
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