Dolly Launches New Pet Apparel & Accessories Line, Doggy Parton

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Dolly Parton & her goddog Billy The Kid. Photo: Sebastian Smith

Dolly Parton has branched out into the pet world with her growing merchandise line as she launches her latest brand, Doggy Parton–a line of dog apparel, accessories, toys and more, in partnership with SportPet Designs.

Dolly Parton. Photo: Sebastian Smith

The line features gingham, blue jean and cowgirl pet clothes; sequined collars and leashes; a rhinestone harness; and guitar, microphone, high heel squeaky toys, among other items. A “pet” project that is near and dear to Parton’s heart, part of the proceeds from Doggy Parton will go to Willa B. Farms, a rescue that provides a loving home to displaced animals of all kinds.

“Puppy Love was my very first record and 6 decades later, my love for pets is stronger than ever. This inspired me to start my own line of Doggy Parton apparel, accessories, toys and more with a little ‘Dolly’ flair,” says Parton. “Part of the proceeds will support Willa B Farms, a rescue where animals in need find never-ending love. Don’t we all need that?’”

Initially, Doggy Parton products will be available via DoggyParton.com and Amazon.com, with more retailers to be announced later.

Lorie Hollabaugh
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