• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu

Spotify Celebrates Growth Of Country Music Streaming With New Campaign

July 12, 2022/in Uncategorized /by Lorie Hollabaugh

Dustin Lynch performs at Spotify House during CMA Fest at Ole Red. Photo: Ed Rode/Getty Images for Spotify

Spotify is celebrating the growth of country music on its platform with a new campaign featuring digital content from Dierks Bentley, Breland, Hailey Whitters, and Dustin Lynch. The campaign supports Spotify’s flagship country playlist, Hot Country, and follows Spotify’s presence at CMA Fest, where many artists performed at Ole Red in downtown Nashville.

According to Spotify, global streaming of country music on the platform has grown by more than 60% since 2019. In the lead-up to the warmer months, Spotify has seen a more than 265% increase in global streams of summer and country-themed playlists year over year.

“We saw such a positive reaction from fans and artists after bringing Spotify House back to CMA Fest this year. The experience brought talent from our Hot Country Playlist and Fresh Finds Country playlist all under one roof—and it was incredible,” says Alison Junker, Manager, Artist & Label Partnerships at Spotify. “As the genre’s fanbase continues to grow, we’re excited to present this campaign as an extension of our support of country music and music discovery.”

“Summer is synonymous with country music and our Hot Country playlist is the ultimate destination for all things country,” shares Mary Catherine Kinney, Strategic Music Partnerships Lead at Spotify. “We built out this campaign to not only celebrate the artists and the music but to highlight the lifestyle that surrounds the genre. Country music has seen a huge surge in consumption on Spotify, and we wanted to show that country music is here to stay. We’re thrilled to have artists such as Dierks Bentley, Breland, Hailey Whitters, and Dustin Lynch all wanting to take part of our latest campaign.”

  • Author
  • Recent Posts
Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]
Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)
  • Brantley Gilbert & Five Finger Death Punch Team Up For Fall Arena Tour - August 16, 2022
  • New ‘Elvis On Tour’ Box Set Slated For December - August 16, 2022
  • Muscadine Bloodline Extends ‘Countryband Contraband Tour’ Through December - August 16, 2022
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2022/07/1402064301-1536x1024-1.jpg 1024 1536 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2022-07-12 11:09:302022-07-12 11:10:36Spotify Celebrates Growth Of Country Music Streaming With New Campaign

RECENT NEWS

  • NAB President And CEO, Curtis LeGeyt, To Headline CRS 2023 Keynote Session August 16, 2022
  • Live In The Vineyard Goes Country Announces 2023 Dates August 16, 2022
  • Brantley Gilbert & Five Finger Death Punch Team Up For Fall Arena Tour August 16, 2022
  • Kane Brown Nabs Eighth Career No. 1 With ‘Like I Love Country Music’ August 16, 2022
  • New ‘Elvis On Tour’ Box Set Slated For December August 16, 2022
  • Muscadine Bloodline Extends ‘Countryband Contraband Tour’ Through December August 16, 2022
  • Jimmie Allen Caps Sold Out, 2nd Annual Bettie James Fest August 16, 2022
  • Lauren Alaina To Play At Tenth Annual CMHOF Nightfall At The Hall August 16, 2022
  • Sun Records Celebrates 70th Anniversary With Specially Curated Album Compilation August 16, 2022
  • Former T.J. Martell Foundation Leader Sentenced To Four Years In Prison For Embezzlement August 16, 2022
  • Carrie Underwood Marks A Decade Starring In NBC’s ‘Sunday Night Football’ Show Open August 15, 2022
  • Weekly Register: Dylan Scott’s ‘Livin’ My Best Life’ Nabs Top Country Album Debut August 15, 2022
  • Mitchell Tenpenny Enters The Top Five On MusicRow Top Songwriter Chart August 15, 2022
  • BMLG Adds Megan Joyce As Sr. VP, Business & Legal Affairs August 15, 2022
  • CMA Bolsters The Next Generation Of Industry Leaders At CMA EDU Summit [Interview] August 15, 2022

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2022 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top