Lauren Alaina Plays Special Acoustic Set At Exclusive Maurices Event

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Lauren Alaina. Photo: Eugene Gologursky/Getty Images

Lauren Alaina, the first-ever celebrity brand ambassador for the Maurices retail brand, was part of an exclusive event for the brand last week in New York City.

The event was hosted by Maurices’ executive team and showcased curated looks from their upcoming fall collection. Attendees were the first to enjoy views from the company’s new Brooklyn Design Studio, while listening to a private acoustic performance by Grand Ole Opry member Alaina.

Alaina also recently partnered with the brand to give every CMA Fest attendee a pair of Maurices jeans. For a limited time, fans that attended the festival can show their ticket at any of Maurices’ 900 stores across the U.S. and Canada between June 18 and June 24 for a free pair of classic m jeans by Maurices, courtesy of Alaina.

To learn more about Alaina’s partnership with Maurices, click here.

Pictured (L-R): CEO, David Kornberg; Deaven Yuska, Chief Merchandising Officer; Lauren; CAO/CFO, Brian Thun; Sue Ross, Chief Human Resources Officer and Communications Officer; Laura Sieger, Chief Marketing Officer. Photo: Eugene Gologursky/Getty Images

Lydia Farthing
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