Lauren Alaina Named Maurices First-Ever Celebrity Brand Ambassador

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Lauren Alaina. Photo: Katie Kauss

Lauren Alaina has been named the first-ever celebrity brand ambassador for the Maurices retail brand.

The year-long partnership will feature opportunities around her upcoming “Top of the World Tour” presented by Maurices, the “Hometown Heroes” program and more, including a CMA Fest sweepstakes prize package and an exclusive Maurices t-shirt design collaboration which will highlight Alaina’s love of puns and sassy phrases.

“Partnering with Lauren is the perfect match for Maurices,” says Laura Sieger, Chief Marketing Officer of Maurices. “She encompasses the DNA of our brand, and our core customer shares similar values of style, service, and community. As a small-town Georgia native, Lauren is the right fit to support our core purpose of making a positive difference in the lives of women who are the heart of our hometowns.”

Throughout her 2022 headlining tour, Alaina will be styled in some of her favorite Maurices looks. As part of the upcoming tour and brand partnership, Maurices and Alaina will also shed light on and support deserving women with unique moments during the tour through the Maurices “Hometown Heroes” sweepstakes.

Lauren Alaina. Photo: Katie Kauss

The “Hometown Heroes” program will spotlight female healthcare workers, educators, first responders, and military members and their families who give back to their communities. Winners will receive tickets to Alaina’s headlining concert in their hometown and the ultimate Maurices shopping spree. The program will be offered in Minneapolis, Minnesota; Rosemont, Illinois; Milwaukee, Wisconsin; Columbus, Ohio; Indianapolis, Indiana; Tulsa, Oklahoma; Cedar Park, Texas; Little Rock, Arkansas; and Nashville, Tennessee.

“Lauren Alaina represents the essence of feel good fashion for real life,” shares David Kornberg, CEO of Maurices. “Through this partnership, we are excited to build brand awareness and recognition with existing customers while introducing Lauren’s strong fanbase who aren’t aware of Maurices to their new favorite clothing brand. We are thrilled to partner with Lauren, who uses country music, faith, family, community and resilience to inspire women–all of which embody the Maurices customer.”

“I am beyond excited and honored to be able to partner with Maurices as I kick off my 2022 ‘Top of the World’ tour presented by Maurices and inspire a new generation of women to look and feel their best in everything they do while shining a light on deserving women through the Hometown Heroes sweepstakes,” adds Alaina.

For more information on the partnership and the “Hometown Heroes” program, click here.

Lorie Hollabaugh
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