Primary Wave Music Inks With Martina McBride, Acquires A Stake In Master Royalties [Exclusive]

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Martina McBride. Photo: Joseph Llanes

Country music powerhouse Martina McBride has entered into a new partnership with Primary Wave Music.

The deal will see the independent publishing company acquire a stake in the award winner’s master royalties for her first ten albums released by Sony, as well as master copyrights for her 2014 release Everlasting and 2018’s Its the Holiday Season. It also includes a number of the Grammy nominee’s biggest hits, such as “Wild Angels,” “A Broken Wing,” “This One’s for the Girls,” and “Independence Day.”

McBride’s partnership with Primary Wave Music will now give her access to the Primary Wave marketing, digital and branding teams, as well as the publishing infrastructure which includes licensing and synch opportunities.

“It is a privilege to have the opportunity to work with Martina and the catalog of incredible songs she has built throughout her career,” says Dominic Pandiscia, Chief Strategy Officer of Gaither Music Group & Primary Wave Business Development. “She has been a powerful voice in the country genre with songs that touch fans across all music genres. Martina, we welcome you to the Primary Wave family.”

Jess L. Rosen, Greenberg Traurig, LLP negotiated the deal on behalf of McBride.

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