Spotify For Artists Launches New ‘Made To Be Found’ Microsite

Spotify for Artists has launched Made to be Found, a new website aimed to serve as a guide for artists to understand the different ways music is discovered by fans on Spotify.

Made to Be Found details how music goes from distribution and playlist pitching, to three key pathways to reaching listeners: editorial curation by Spotify (Lorem, New Music Friday), personalized algorithmic recommendations (Discover Weekly, Radio & Autoplay, Mixes, Songs to Sing in the Shower), and fan-led streaming (fan-made or artist playlists, artist profiles, catalog pages). Through the new site, Spotify will recommend actions artists can take to grow and engage their audiences on the platform.

Spotify is also rolling out a new beta feature in Spotify for Artists that provides a detailed view of the source of streams. Breaking down each track, artists will be able to see how each source is contributing to their music over the past month across their full catalog. The feature also includes engagement stats, such as streams per listener, saves, and playlist adds.

The company is also investing in tools to help artists build fanbases on the platform, outlining ways for artists to take control of their growth on Spotify. Some of these strategies include perfecting artist profiles, pitching to playlist editors, sharing music through Spotify’s social integrations, creating Promo Cards, uploading Canvases to tracks, and creating Marquee campaigns.

To learn more about the new Made to be Found website and Spotify’s new artist-focused features, click here.