• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu

Ryan Upchurch’s Holler Boy Records Partners With ONErpm, Signs Chase Matthew [Exclusive]

July 12, 2021/in Uncategorized /by LB Cantrell

Pictured (L-R): Ken Madson (ONErpm, GM), Loyd Potts (Holler Boy Records, Vice President), Ryan Upchurch (Holler Boy Records, CEO), Diana Garcia (ONErpm, Director of Marketing), Chase Matthew. Photo: Eloquent Creative – Sam Grant

ONErpm has partnered with independent country artist Ryan Upchurch and his Holler Boy Records to sign his first artist, Chase Matthew.

Born, raised and still living in Ashland City, Tennessee, Upchurch has accomplished significant success as an artist himself, independently landing multiple albums in the top 30 on the Billboard Top Country Albums chart. He launched Holler Boy Records this summer.

The label will follow Upchurch’s lead, supporting artists’ individual approach rather than focus on a particular music style. Joelton, Tennessee native Loyd Potts serves as VP of Holler Boy Records and handles the label’s day-to-day operations.

“I am a music fan,” Upchurch says. “I see what’s happening and how fans are reacting to the music. Fans don’t want watered-down versions of anything, and they are drawn to authenticity and honesty. Holler Boy Records will empower an artist’s creative vision and give them the resources they need to succeed.”

Chase, who already has nearly 65,000 followers on social media, will be releasing a six-song EP, County Line, later this month featuring his self-penned debut single of the same name. The single has already hit 2.59 million streams on Apple Music, garnered 1.4 million streams on Spotify and has earned over 631K views on YouTube.

“Chase embodies the kind of artist I want on my label. His songs have an authenticity that reflect a shared experience,” Upchurch continues.

“Chase Matthew is a rare artist who has a lot of intangibles that are incredibly hard to teach,” says Ken Madson, GM for ONErpm. “He can write, produce and perform; that’s a trifecta not often found.”

“I wrote these songs about growing up outside of Nashville,” Chase explains. “The REAL country boys. These songs are about me and my friends hanging out at the bonfire. They are unique to me but certainly universal to everyone who grew up like me. I couldn’t be more excited to have Ryan in my corner. His experience and guidance have already been invaluable. I’m thankful for the opportunity and am going to work as hard as I’ve ever worked to make this a success.”

  • Author
  • Recent Posts
LB Cantrell
LB Cantrell
LB Cantrell is Director of Operations & Content at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including MusicRow‘s six annual print issues and online news. She also heads up specific, large-scale projects for the company, facilitates the company’s annual events, and more. LB is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.
LB Cantrell
Latest posts by LB Cantrell (see all)
  • BREAKING: Michael Knox Named President Of Peermusic Nashville - October 19, 2022
  • My Music Row Story: UMG Nashville’s Stephanie Wright - October 19, 2022
  • Old Dominion To Hit The Road In Spring 2023, Whiskey Jam To Be Opening Act Support Partner - October 18, 2022
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2021/07/Holler-Boy-Records.jpeg 855 1280 LB Cantrell https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png LB Cantrell2021-07-12 10:00:012021-07-12 10:32:21Ryan Upchurch's Holler Boy Records Partners With ONErpm, Signs Chase Matthew [Exclusive]

RECENT NEWS

  • ‘Coal Miner’s Daughter: A Celebration Of The Life & Music Of Loretta Lynn’ Slated For October 30 October 20, 2022
  • Jo Dee Messina Inks With 117 Entertainment For PR October 20, 2022
  • CMT’s Next Women Of Country To Honor Loretta Lynn With Special Showcase October 20, 2022
  • Luke Bryan Signs On As Global Ambassador For MusicianStaX October 20, 2022
  • Miranda Lambert Adds A Festive Flare To Her Wanda June Home Collection October 20, 2022
  • ‘American Idol’ Alum HunterGirl Signs With 19 Recordings/BMG October 20, 2022
  • Zach Bryan Notches Platinum & Gold Certifications October 20, 2022
  • BMI’s Rooftop on the Row Wraps Successful 2022 Season October 20, 2022
  • Sophia Sansone & Jarrod Holley Upped To Managing Partners At Make Wake Artists October 19, 2022
  • Fourteenth Annual Louise Scruggs Memorial Forum To Honor Kay West October 19, 2022
  • Luke Combs’ Upcoming World Tour Breaks Records, Sells Out 37 Of 39 Dates October 19, 2022
  • BREAKING: Michael Knox Named President Of Peermusic Nashville October 19, 2022
  • CRB Now Accepting Applications For Rusty Walker Scholarship Program October 19, 2022
  • ONErpm Unveils New Marketing Campaign Management Feature, Amplifier October 19, 2022
  • My Music Row Story: UMG Nashville’s Stephanie Wright October 19, 2022

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2022 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top