Samantha Borenstein Launches Management Firm

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Pictured: Samantha Borenstein. Photo: Chelsea Thompson.

Music executive Samantha Borenstein announced today (March 17) the launch of her new venture Sam I Am Entertainment, a Nashville-based management firm.

The company’s expanding roster already includes Easton Corbin, Harper Grae and Styles Haury.

An Arizona State graduate, Borenstein spent years in the music industry helping many artists find success. From nurturing the nascent career of Jordin Sparks after American Idol, to being a part of the meteoric rise of six-time Grammy award winner Kacey Musgraves.

“I am really excited to have created my own company where I can work with acts that I am super passionate about,” says Borenstein. “I’m ready to help nurture and navigate their careers alongside my artists from the ground up.”

In 2012, she accepted a position at Stoney Creek Records as Director of West Coast Regional Promotions, getting radio play for artists like Thompson Square, Randy Houser, Lindsay Ell, and Parmalee. In 2014, she was recruited by Columbia Records and Sony Music Nashville where she helped secure numerous No. 1 records for the label with acts like Kenny Chesney, Luke Combs, Maren Morris, and more. In 2017 she joined Sandbox Entertainment as day-to-day manager for Musgraves.

While working with Musgraves, Borenstein managed brand partnerships, label and publicity interactions, overall tour planning and execution, among many other additional tasks. She served as a producer for her Amazon-backed Christmas special. She was recognized by industry peers for being part of Musgraves’ massive success and was awarded a Nashville Business Journal 2019 Women in Music City Award for her efforts.

Borenstein can be reached at [email protected].

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