Dolly Parton and American Greetings have unveiled their latest collaboration, A Holly Dolly Christmas Collection, just in time for the holidays. Parton and American Greetings are extending their collaboration with an exclusive line of holiday cards and a Custom E-Card spotlighting a song from her No. 1 album, A Holly Dolly Christmas.
The collection was spurred by the success of Parton’s initial Everyday Card collection and her SmashUp “Birthday Time” e-card, and is the latest in their multi-year partnership that was announced earlier this year that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways. “Birthday Time,” Parton’s SmashUp initial digital ecard offering, has been sent more than 500,000 times since its launch six months ago.
“Dolly’s message of joy, hope and humor has really resonated with our customers, as evidenced by the resounding success of her SmashUp and the initial launch of her Everyday Card line,” said Rob Matousek, Executive Director/GM–Direct to Consumer Business at American Greetings. “As we approached the holidays, we wanted to bring an additional offering of digital products to market. We believe Dolly’s curated collection of holiday cards and a musical e-card featuring her rendition of ‘Holly Jolly Christmas’ are the perfect pairing for the season.”
“Knowing that I can be a small part of making someone’s day a little brighter is such a great feeling, and this holiday season, especially, it helps to know someone you love is thinking about you,” said Parton.
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