Dolly Parton is unveiling the first fun new product in her collaboration with American Greetings, a birthday greeting set to the tune of her iconic hit, “9 To 5,” through the company’s popular Smashups digital initiative.
The partnership allows users to send a birthday greeting set to the tune of “9 to 5,” and there are 1,200 different names available to personalize the SmashUp. A sample of the fun new e-card can be seen here.
“Celebrating who you are and why you are special is something I have always encouraged and have known is important for my own identity,” says Parton. “God made us all unique in our own ways, and I love the fact that I was able to offer something special for everyone. In a time like now, when we do not get the chance to share special moments like birthdays with each other in-person, I am so happy to know my ‘Birthday Time’ SmashUp ecard is now available to share with those you love.”
Earlier this year American Greetings announced a multi-year partnership with Parton that includes digital and physical products integrating her songs in unique ways. Dolly greeting cards are slated to hit Walmart shelves later this Summer.
“We’re so excited to share the “Birthday Time”SmashUp with our members, Dolly’s fans, and anyone looking for ways to make someone feel special on their birthday,” said Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings. “We felt that the Country Music Hall of Fame theater was the perfect venue for Dolly to deliver an extra special birthday wish and it made a great backdrop for her incredible talent. She makes everything sparkle and hearing her say your name and seeing your name in lights next to Dolly on stage is sure to be magical for lucky recipients.”
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