Brett Eldredge, Meghan Trainor, Brandy, Andy Grammer, Sofia Reyes, Pentatonix, and Ally Brooke have joined forces with T.J.Maxx, Marshalls, and HomeGoods in a mission to help consumers find joy in the magic of the season and feed people in need across America at the same time. Through an Instagram Reels campaign, #CarolForACause, the retailers are putting a new twist on holiday carols to give back.
The artists will #CarolForACause and invite consumers to sing a favorite carol a cappella, play music, and dance or lip sync over a classic holiday track. The campaign launched with Meghan Trainor on Nov. 17, with a new Instagram Reel launching each week from one of the musicians singing their favorite holiday carol from the comfort of their own homes.
Through Dec. 27, consumers can participate in spreading holiday cheer by recording an Instagram Reel with the hashtag #CarolForACause. For every Instagram Reel recorded and shared from a public Instagram account with the hashtag, T.J.Maxx, Marshalls, and HomeGoods will donate $10 to Feeding America, up to $1 million, to help feed people in need.
“We may not be able to carol from door-to-door this year, but we hope to help people tap into new ways to spread cheer and ignite the joy of giving back to their local communities year-round,” said Victoria Shonkoff, VP, Marketing Director for T.J.Maxx, Marshalls, and HomeGoods. “By reimagining a classic holiday tradition for a good cause, we’ll help make celebrations possible for people in need this holiday season.”
“Feeding America’s mission is to feed America’s hungry and engage our country in the fight to end hunger. As a result of the pandemic, our nationwide network of food banks have seen an increase in demand for food assistance. Our 200 member food banks need support from the communities we serve now more than ever,” said Casey Marsh, Chief Development Officer at Feeding America. “We are grateful for T.J.Maxx, Marshalls, and HomeGoods’ continued commitment to help provide millions of meals to people in need.”
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