Dierks Bentley’s Row 94 Bourbon Brand Unveils Trespasser’s Proof, New Tasting Room & Guided Tour

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Pictured (L-R): Kelly Sutton (Grand Ole Opry Announcer), Dierks Bentley and
Justin Willett (Lofted Spirits, VP of Operations)

Dierks Bentley’s Row 94 bourbon is making its Opry debut with Trespasser’s Proof, a new limited addition to the ROW 94 lineup set to arrive in 2027 that will finish its aging process on the grounds of the Grand Ole Opry.

During a press conference at the Opry celebrating the Second Annual Dierks Day, Bentley also announced two new ways for fans to experience ROW 94 with the opening of the brand’s first-ever tasting room in downtown Nashville, and the launch of The Music Whiskey Trail: Dierks Bentley & ROW 94, a guided tour from Mint Julep Experiences. Both experiences will open to the public this week.

“I’ve spent most of my life trying to get closer to the music, sometimes through doors I wasn’t supposed to walk through,” says Bentley. “That same intense passion for country music is what inspired this bourbon, and getting to bring a little piece of Nashville history into it makes it even more special.”

Trespasser’s Proof pays tribute to the Ryman Auditorium’s hallowed circle. The stage of the Ryman was built of hard white oak and sugar maple, and a circle of those same woods still graces the current stage, and in honor of that legacy, ROW 94 selected staves of the very same wood species to finish Trespasser’s Proof, bringing another piece of Nashville’s musical history into the bourbon. With each barrel developing its own character, the final proof has yet to be determined. The distillery team will sample throughout the aging and finishing process before setting the proof just ahead of bottling.

ROW 94 Trespasser’s Proof, a four-barrel batch, is slated for release in early 2027 at a suggested retail price of $100, and will be available online and at select bourbon bars and retailers while supplies last.

Following the press conference, the celebration continued as Bentley returned to perform on the Opry stage before hosting an after party at the new ROW 94 Tasting Room located at the Bode Hotel in downtown Nashville. The tasting room is part bourbon bar, part backstage pass, with a Dierks hologram installation anchoring the space alongside archival photos from Green River Distilling Co. in Owensboro, Kentucky, where ROW 94 is made. Opening to the public tomorrow (Nov. 5), the ROW 94 Tasting Room will welcome guests Thursday-Sunday from 4-10 p.m.

Beginning this Saturday, (Nov. 7), The Music Whiskey Trail: Dierks Bentley & ROW 94 offers fans a chance to experience the Nashville that helped shape Bentley’s career. The three-hour guided experience from Mint Julep Experiences will run every Saturday, tracing key stops throughout Music Row, Lower Broadway, and the Station Inn in the Gulch.

Lorie Hollabaugh
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